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ELECTRIC motorcycle manufacturer Brammo has just revealed their latest contribution to zero-emission riding: the Empulse.
The new naked, which can propel riders to an emission-friendly 100mph, is available in three different guises: 6.0, 8.0 and the 10.0.
The digits refer to each bike's range: 60 miles, 80 and More...a whopping 100 miles from the 10.0 from a full charge.
The Empulse 6.0 will cost $9,995 (6500) the 8.0 $11,995 (8100) and the 10.0 is to retail at $13,995 (9,100) when they go on sale later this year.
UK pricing and availability is TBA.
Read more: http://www.visordown.com/motorcycle-news-new-bikes/brammo-unveils-sexy-electric-trio/12709.html#ixzz0turVGDCL (Link) |
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The International Motorcycling Federation has released the entry list for the July 25 Laguna Seca round of the e-Power electric racing series.
The Laguna Seca round will feature 12 entries, which will be larger than the grids of the series first two races combined. The five entries that competed in More...both the April 16 race at Le Mans in France and the May 22 race at Albacete in Spain will be in Monterey, Calif., to race in the Laguna Seca round. They will be joined by seven new teams. (Link) |
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Weve been expecting an electric sportbike from Brammo for over a month now, getting our first clues from our Bothan spies last week that the bikes launch was imminent. Now we can officially say that the Brammo Empulse is the latest creation from the Ashland, Portland based Brammo, Inc. Continuing More...Brammos electric motorcycle offering, the Brammo Empulse represents the first production sportbike to be available by consumers. The Empulse comes in three flavors (Brammo Empulse 6.0, Empulse 8.0, & Empulse 10.0) with differing amounts of on-board power each variant.
With the Empulse 10.0 having a 100 mile range, and costing only $13,995 MSRP, Brammo is offering a potent and affordable package, and when you factor in that federal and state government subsidies that could bring that price down to around $7,000 in some states, you have a motorcycle that could change the way we think about electric streetbikes.
Taking the issue of range head-on, Brammo hopes to dispel thoughts of range anxiety with the Empulse, whose nomenclature represents the riding ranges of the models (60 miles for the Empulse 6.0, 80 miles for the 8.0, 100 miles for the 10.0). While mileage will vary on actual riding conditions, this ranges are based mixed use of freeway and city streets. All the Empulse models are capable of speeds in excess of 100MPH, and feature a 40hp liquid-cooled AC synchronous motor. (Link) |
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Electric motorcycles no longer need be thought of as slow and boring. When the Brammo Empulse, successor to last year's Enertia, goes on sale early next year itll be capable of reaching speeds in excess of 100 mph with an average range of up to 100 miles.
Click More...the thumbnails to launch the photogallery
That bests the Enertia's 60 mph ceiling over a range of 45 miles. The key to the performance boost is a new liquid-cooled motor a little bit similar to the one used on the 2010 MotoCzysz E1pc, but unlike that futuristic, one-off race bike, this one will be available at Best Buy and will be surprisingly affordable. Prices will run from $9,995 to $13,995, but a raft of electric vehicle tax breaks could bring that more expensive figure as low as $7,000 depending on which state you live in and which breaks you qualify for.
The Empulse puts out 55 HP and 59 Lb-Ft of torque while weighing just 390 Lbs. That should give it performance on par with a 650cc Suzuki Internal Combustion Engine motorcycle, which is to say itll accelerate faster than most sports cars. (Link) |
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When we test drove the Brammo Enertia and the Zero S last year, we learned three valuable lessons about electric motorcycles: 1. They don't go very fast (50 - 60 mph was top speed) 2. They can't travel very far on one charge (35 - 50 miles was the distance) More...and 3. They're terribly expensive!
They're still somewhat expensive, but at least they're getting faster and proving their ethonomical muscle at the same time.
Today, Brammo demonstrated a pre-production prototype of a new electric sportbike, called the "Empulse," the worlds first electric motorcycle to have a water-cooled motor.
The Empulse release features a trio of bikes that go over 100 mph, including one model that reportedly travels up to 100 miles on a single charge. Empulse 6.0 is capable of 60 miles average range, Empulse 8.0 is capable of 80 miles average range and the Empulse 10.0 is the bike that can travel up to 100 miles on a single charge. All three models travel distance can be extended by riding at lower speeds. (Link) |
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Brammos electric motorcyle, the Enertia, is about to get some faster, stronger siblings. The companys new Empulse Trio line will feature bikes that can take you an average of 60, 80 or 100 miles on a full charge at speeds of up to 100 miles per hour. The Enertia, in More...comparison, can only travel about 40 miles on a full charge.
We found there was a range anxiety issue with the 40-mile range, says Brammo CEO Craig Bramscher.
Although the Enertia model has been available for about a year and a half, only a couple hundred are currently on the road. The company is working with a few Best Buy stores in Los Angeles, San Francisco and Portland to sell and service the bikes. Bramscher said he plans to grow the company internationally, especially in Europe and Asia, where the company will soon hire sales and distribution staff. (Link) |
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Hundreds of people queued up early today to snap up bargains at the opening of the UK's first Best Buy superstore.
The American discount electricals giant is slashing prices by up to 50 per cent to compete on the highly competitive British high street.
The company's first outlet is in More...Thurrock, Essex and it plans to open 200 more, selling electric cars alongside 3D televisions and lap-tops. Its British website will go live in the autumn.
The retailer will exclusively stock the Brammo Enertia electric motorcycle, which will be available to buy from August. It will also sell electric scooters such as the Xero Tech, with prices starting at 1,499.99.
Read more: http://www.dailymail.co.uk/news/article-1270017/First-Best-Buy-electrical-megastore-opens-UK-hundreds-queue-U-S-style-discounts.html#ixzz0mhyFa4TM (Link) |
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Brammo Enertia Motorcycle is a high-performance motorcyle, not a scooter, that can go 40 miles on a house current charge. Its a green commuter vehicle with Harley performance for $7,995.00
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Transportation
Tata Nano Automobile, from Tata Motors
The Brammo Enertia Motorcycle, from Brammo, Inc. (Link) |
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Craig Bramscher wishes he could fast forward to the day Best Buy stores across the globe had his Brammo Enertia electric motorcycles in stock for avid riders.
Patience, however, is the watchword as expected and unexpected obstacles are cleared from the mass marketing road.
After raising $10 million More...two years ago primarily from Best Buy Capital and Chrysalix Energy Ventures Brammo now has the Enertia in production. A second round of investment is under way, the Brammo founder said, which will push the bike's reach to Europe and Asia and set the stage for an eventual public offering. (Link) |
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Brammo Inc., maker of electric motorcycles, announced today that the price of its Enertia all-electric motorcycle is now just $5995 in California after Federal and State incentives.
(Photo: http://www.newscom.com/cgi-bin/prnh/20100405/SF81051 )
"We admire the California Legislature, Governor Schwarzenegger, and the hard working civil servants at the Air Resources Board for More...their leadership in making this program available," said Brammo Founder and CEO Craig Bramscher . "The Enertia has been available in select California Best Buy stores since 2009, and we are already experiencing increased sales demand thanks to this rebate."
See full article from DailyFinance: http://srph.it/aX30cK (Link) |
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The Brammo Enertia is green. Not just any shade, but one that is eye popping, verdant, almost alive. It's a sledgehammer of a color for a zero-emission motorcycle that walks the greenie talk even further with an outer shell made from recycled water bottles.
Think the Toyota Prius More...is eco? There's a new category of even more environmentally friendly vehicles, and they're balancing on two wheels. Three West Coast startups are leading the way, and they're all making e-motorcycles for the same reasons major automakers are racing to bring plug-ins to market: There's no spewing of greenhouse gases while they're running. They don't use gasoline. They plug into conventional wall outlets and cost just pennies per mile to run. At current gas prices, an average American commuter could save $1,200 per year on fuel alone.
But unlike electric cars--which will take years to work their way through the pipeline and into drivers' hands--electric motorcycles are being sold now, and sold for relatively cheap. Most current models cost less than $10,000, and there are models in the works expected to sell soon for about $6,000. (Link) |
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Hong Kong actor, filmmaker, and martial artist Jackie Chan has teamed up with Ashland, Oregon-based Brammo Inc., maker of electric motorcycles.
Brammo's first product is the Enertia, a fully electric motorcycle that became available in select Best Buy stores in August 2009. It has a top speed of over More...60 miles per hour (95 km/h), a range of 42 miles (68 kilometers), and a charging time of about 4 hours.The Enertia sells for $7,995.
The deal will have Jackie Chan's company, JCAM Advanced Mobility Company Ltd., sell the Brammo electric motorcycle product line in Hong Kong and Singapore. JCAM is in business to identify, qualify, and market zero-emissions products.
"When I first saw early pictures of the Enertia I really liked it," Chan said in a news release. "Now that it is here, I love it! From the very beginning I knew this was going to be something really special." (Link) |
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An Ashland-based company that makes electric motorcycles is officially teaming up with Jackie Chan to sell it products in Asia.
Brammo says it's been in communication with Chan for several years. It says it will focus its market on Hong Kong and Singapore.
"He's a strong More...and interesting guy to hang out with. But he's very passionate about electric vehicles and leveraging his fame to do good things," said Craig Bramscher with Brammo.
Bramscher says about 30-million electric two-wheel vehicles sold in that region of the world last year. He says two wheel vehicles are a main form of transportation in many Asian cities. (Link) |
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The year 2016 is right around the corner, and for the many electric motorcycle manufacturers in this country and around the world, it can't come soon enough. A new study by Pike Research says that by that time, there will be a dizzying 466 million electric motorcycles spread around the More...globe. Think that sounds a little fishy? Think again: The electric motorcycle business is ramping up in a big way, and the past few years have seen the birth of a number of startups dedicated to bringing EV technology to the 2-wheel world. (Link) |
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Electric-powered two-wheelers figure to gain a bigger piece of the motorcycle market. Yet the electric PTWs fate and projected success remain nothing more than guesswork. Now at least one research firm is putting a hard number on the speculated increase, and its a big one mind-blowingly big at More...466 million units.
Electric motorcycle technology continues to evolve. Now one research firm predicts the market will explode in the coming decade.
Pike Research, a Boulder, Colorado-based firm, makes the bold claim in its study Electric Two-Wheel Vehicles. (Read the press relase announcing the report at: http://www.pikeresearch.com/newsroom/466-million-electric-two-wheel-vehicles-to-hit-the-road-by-2016) It predicts worldwide sales of electric bicycles, motorcycles and scooters between 2010 and 2016 will top 466 million.
Pikes industry analyst Dave Hurst says of the report: Demographics and economics are aligning to create a strong market opportunity for two-wheel electric vehicles. In some countries, these vehicles will be engines of economic growth, while in others they will be signals of broader consumer behavioral shifts. (Link) |
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Just when you think Brammo has taken a breather on their marketing and game changing developments in powersports they decide team up with a master of motion picture martial arts. Jackie Chan apparently co-founded JCAM Advanced Mobility Company Ltd., the Hong Kong distributor of Segway for South Korea, China PRC, More...Hong Kong SAR, Macau SAR, Malaysia, Singapore, Vietnam, Philippines, and Indonesia. Now JCAM are adding Brammo electric motorcycles to their distribution in Hong Kong and Singapore. More after the break
Over the past month or so, Brammo CEO Craig Bramscher has been traveling to China to explore market opportunities, all the while dropping small hints at the potential market in Asia. Bramscher clearly expressed the opportunities are big in China, but who would have guessed he was courting the star power of Jackie Chan? Wikipedia did not even know he was in the EVbusiness. (Link) |
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The Riders Digest is a UK magazine that covers all aspects of motorcycling. Februarys Issue (which came out on January 21) has the third report on the 2009 TT week on the Isle of Man, and it focuses on the TTXGP race. (Link) |
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Oprah Winfrey, Food Inc., and Brammo Enertia among recipients
For Immediate Release
VENICE, CA, January 18, 2010 - The first annual Feel Good Guru WooWoo Awards were held on Sunday at a private function in Venice California, attended by artists, filmmakers, and environmentalists.
Winners included; Oprah Winfrey for More...Social Change Wizard, feature film Food, Inc. for Consciousness-Raising Communicator, electric motorcycle Brammo Enertia for Shiny Thing, farmed animal sanctuary Animal Acres for Animal Angel, and The Great Klondike International Outhouse Race for Mirthful Gathering. (Link) |
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For the past four years, employees at Best Buy (BBY) have taken regular tours of what the company called its "retail hospital." A group of about a dozen would don white lab coats, walk a row of real hospital beds, and scan charts describing the maladies afflicting each of the More...giant retailer's major competitors. But this fall, Best Buy staffers made their last trip to the darkened room on the company's Richfield (Minn.) campus. The retail hospital is closing because all of Best Buy's major rivals have succumbed to terminal illness. "It's kind of like ultimate fighting," says Barry Judge, the company's chief marketing officer. "One retailer goes down, and then who's next?"
At least for now, Best Buy stands as uncontested champ. It's the last major consumer electronics retailer in the country this holiday season, after the liquidation of Circuit City earlier this year. But Brian J. Dunn, who became Best Buy's chief executive officer in June, isn't taking success for granted, especially with rising competition from nontraditional rivals such as Wal-Mart Stores (WMT) and Amazon.com (AMZN). So Dunn has ambitious plans to take advantage of Best Buy's newfound clout: He wants to go beyond the typical big-box retailer role of selling commodity products such as televisions and personal computers and become a central player in determining which products come to market and how big-spending customers choose the latest gear. (Link) |
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Last Wednesday night, Brammo may have gotten the break through they have been searching for. NBC Nightly News aired a piece highlighting the electric motorcycle giving the company the national attention needed. (Link) |
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In an effort to bring electric vehicles to the masses, Brammo Chief Executive Craig Bramscher announced this week that the Oregon-based manufacturer will drop the price of its Enertia electric motorcycle to $7,995. The suggested retail price had been $11,995.
"We set the retail price two years ago, and More...now that we've built dozens of prototype bikes and built 100 for customers, we now have the real data to determine what it's going to cost us to build these and get them out in larger volumes, so we're able to price that in accordance now," Bramscher said.
The price reduction is possible because of "pricing in the supply chain and reducing labor and making systems more efficient," Bramscher said, adding that it takes about two hours to assemble an Enertia at its Ashland production facility. (Link) |
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Electric motorcycle manufacturer Brammo made a huge step in its mission of luring the non-motorcycle owning public from the comfort of their cages and onto two wheels. While Jenny Gun and most of the motorcycle press were in Milan documenting the new model intros at EICMA Brammo dropped the price More...of the $11,995 Enertia electric motorcycle to $7995. A move that stole some of the spotlight from ground breaking internal combustion machines like the Ducati Multistrada 1200.
If a $7995 price tag has you thinking about going electric sit tight, you will pay less. A 10% Federal income tax credit brings the price to $7195 and some states such as Oregon will see additional tax credits bring the price down to $5,695. If that is not a clincher, Best Buy is offereing 0% financing for 24 months with $2000 down at $250 per month. When you consider a charge costs 30 cents, there are no oil changes, no valve adjustments, no burns your girlfriends legs (read: Your paying my deductible!), etc, last weeks cool but very expensive electric motorcycle is now looking like an affordable commuter and city bike. Is the price a desperate attempt to sell electric motorcycles to people who dont want them? No, it is an ambitious plan 2 years in the making finally taking shape. (Link) |
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Electric motorcycle manufacturer Brammo has announced a $4,000 price reduction for its recently introduced Enertia. A company representative said the new price is $7,995, and that a ten percent federal tax credit brings the final cost to $7,200.
Brammo CEO Craig Bramscher said that the price reduction was More...possible due to increases in engineering and supply chain efficiencies as production has ramped up. He added that more than 100 Enertias have been shipped.
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Gizmodo makes the Brammo Gadget Deal of the Day! (Link) |
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The makers of the Brammo Enertia announced a significant price cut on Tuesday, dropping the electric-powered motorcycles price from $11,995 to $7,995. Subtracting the value of a federal income tax incentive, the company pointed out, can bring the price down to $7,195. (Link) |
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Making the Tesla Roadster look even more ridiculous, the Oregon-made Brammo Enertia electric motorcycle just dropped its price from $11,995 to $7,995. How? They plan to sell 10,000 of them a year, that's how.
Assuming you pay taxes, the Enertia can be even cheaper, qualifying for a 10% federal More...income tax credit that brings the price down to just $7,195. Best Buy will even finance one for you.
I've ridden the Enertia and think it could be the ideal way to commute in and around cities. I managed 65mph up a hill and the tall, slim seat makes it an ideal platform from which to dodge cagers. Unlike a lot of other electric bikes, this one's way overbuilt with a reliable brushless motor (road grime won't foul it like it will a brushed design) and fancy motorcycle components like 41mm Marzocchi forks. It makes 18 HP and 28 Lb-Ft of torque and the battery lasts about 42 miles on a full charge. Running costs, including fill ups, will amount to pocket change. (Link) |
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SHLAND, Ore., Nov. 10 /PRNewswire/ -- BRAMMO, maker of plug-in electric motorcycles, announced today it is dropping the price of the all-electric BRAMMO Enertia powercycle, to $7,995. Customers are also eligible for a 10% federal income tax credit, further reducing the price to $7,195.
(Photo: http://www.newscom.com/cgi-bin/prnh/20091103/AQ03976)
"While this More...pricing breakthrough is innovative in transportation, it is in line with consumer electronics, where engineering and production advances get passed on to customers as quickly as possible to stimulate adoption of the technology," stated Craig Bramscher, founder and CEO of Brammo. "The Enertia is consumer electronics that you can ride and BRAMMO's engineers are able to deliver a better value proposition to customers sooner than a traditional transportation company." (Link) |
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Brammos Enertia cycle.
Today, Brammo announced its dropping the price of the 100% electric Enertia powercycle to $7,995. Customers are also eligible for a 10% federal income tax credit bringing the cost of the Enertia to $7,195.
When I blogged about the new Brammo last summer the price was More...expected to be about $12,000.
Brammo Enertia powercycle is aimed at commuters. The Enertia has a top speed of over 60 mph, has a range of 42 miles, and charges in about four hours by plugging into a standard wall outlet. It uses less than a dollar in electricity per 100 miles ridden, according to Brammo. (Link) |
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Brammo, the electric scooter company that's still in business, has cut the price of its Enertia scooter to $7,995, or about 33 percent from the current price. After a federal tax credit, the price drops to $7,195. Consumers can also buy them on down payment at Best Buy. You put More...down $2,000 and pay $249 a month. Brammo inadvertently announced the Best Buy retailing deal in February, months before the "official" massaged announcement.
The Enertia has a top speed of 60 miles per hour and can go 42 miles on a charge. It came to market later than the electric scooter from Vectrix, but Vectrix has since gone to scooter heaven. Electric motorcycle makers Zero Motorcycles and Mission Motors continue to sell all-electric motorcycles. (Link) |
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Brammo, the Oregon-based maker of the Enertia electric motorcycle, has just announced a dramatic $4000 drop in MSRP. Now retailing for $7995, the Enertia also qualifies for a 10% federal tax credit, which further reduces consumer cost to $7195.
The original 12K pricetag affixed to the Brammo Enertia More...was one major roadblock to potential sales. Will an $8K MSRP and financing through Best Buy retail stores spur a boom?
The bold pricing strategy coincides with an announcement that the Enertia can be not only purchased through the electronics retailer Best Buy, but financed as well. With a $2000 down payment, buyers can ride out of select Best Buys with a 24-month zero interest plan of $249 payments. The Enertia can also be purchased directly from Brammo at www.BRAMMO.com.
Brammos use of Best Buy and this unexpected drop in MSRP are an interesting solution to two of the greatest problems for a workable electric motorcycle startup - price and dealer network. (Link) |
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A few weeks back, we got to meet a couple of the guys from electric motorcycle maker Brammo as they set off on a road trip from Ann Arbor to Washington, D.C. We thought the new Enertia powercycle was a pretty cool ride but we were a bit shocked at More...the $11,995 price tag. Well, it looks like Brammo was seeing some inertia to the Enertia's sticker price and have made an adjustment. As of today, the Enertia is priced at a more palatable $7,995 and a 10 percent federal tax credit drops the price down to just $7,195.
Brammo is also offering a finance deal through the Best Buy stores that have begun to stock the plug-in bike. With $2,000 down, you can get the Enertia for $249/month for two years with no interest. That certainly makes it a bit easier to swallow. (Link) |
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The Enertia electric motorcycle in a race--Photo by Brammo
Brammo, the electric motorcycle start-up located in Ashland Oregon was in Washington D. C. to urge congress and the executive branch to grant equality in funding to all electric vehicle manufacturers so that makers of electric two-wheeled vehicles can also More...benefit from the numerous government incentives designed to spur the growth and adoption of electric vehicles. (Link) |
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I was young, and like a lot of guys my age, the idea of the open road, freedom, scaring the citizens on a bike with loud pipes and leather appealed to me. And Id be a liar if I said there wasnt a part of me that it still More...does appeal to some days.
I sometimes look at the old photos of my 1953 Harley chopper and I miss it. I forget all about getting pulled over by the cops all the time, and having to park around the corner to pick up my girl because her dad was a marine with Rottweilers and a distaste for biker trash. (Link) |
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NBC Medford TV 5 KOBI - features Brammo and its appearance on Jay Leno's garage. (Link) |
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ASHLAND, Ore., Nov. 3 /PRNewswire/ -- On the heels of a wildly successful grassroots journey, Brammo, maker of plug-in electric motorcycles, is urging the United States government to grant equality in federal funding for all electric vehicle (EV) manufacturers. Currently, most federal funding has been limited to companies producing EVs More...with four wheels.
(Photo: http://www.newscom.com/cgi-bin/prnh/20091103/AQ03976)
To press this case, Brammo's Founder and CEO, Craig Bramscher, met with members of Congress last week and with Energy Secretary Dr. Steven Chu at the Clean Energy Economy Forum hosted by The White House. The meetings were part of an effort to present policymakers Brammo's commercially-available emissions-free motorcycle at a time when the government is looking for clean transportation solutions.
"We want to thank The White House and Congress for their support of clean transportation policy to date," said Bramscher. "Most of the funding, however, continues to go to companies that lag in innovation. Meanwhile, the Brammo Enertia powercycle is available online and at select Best Buy stores today despite federal discrimination for two-wheeled vehicles. We plan to fight for funding equality for our promising industry."
Best Buy senior vice president of Emerging Business Rick Rommel, who accompanied Bramscher to The White House said, "Best Buy is committed to supporting customer adoption of clean energy technologies by making it convenient for them to learn about and see these exciting alternatives within our stores. We appreciated this opportunity to share our perspective with leaders in Washington, and look forward to a continuing dialogue." (Link) |
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On the heels of a wildly successful grassroots journey, Brammo, maker of plug-in electric motorcycles, is urging the United States government to grant equality in federal funding for all electric vehicle (EV) manufacturers. Currently, most federal funding has been limited to companies producing EVs with four wheels. (Link) |
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Employees of an Oregon electric-motorcycle builder went on a 10-day tour, from Detroit to Washington, D.C., to demonstrate to the federal government the viability of their technology.
Their point was to demonstrate that electric motorcycles could be one solution to the country's energy needs. Their route for doing so? More...The 2008 trip of auto-industry chiefs who took private jets to Washington, D.C., to ask for billions in government aid.
The more than 700-mile ride, conducted by the company's chief engineer and an advertising executive, garnered significant media coverage for the company known as Brammo, which sells its Enertia model for just under $12,000. (Link) |
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Its been quite a week for Brammo Inc., the Oregon-based manufacturer of the Enertia electric motorcycle. Last Saturday, the company celebrated the opening of its first California sales outlet at the Best Buy store in El Segundo, where it held an event to unveil the for-sale version of its long-awaited More...product "and show people that it really existed," said Chief Executive Craig Bramscher, who days later flew to Washington after accepting an invitation to the White House. (Link) |
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An Oregon company that makes electric motorcycles thinks it has a homegrown solution to the nation's energy woes. To prove it, the company sent two riders on a 10-day odyssey from Detroit to Washington, re-creating the 2008 trip of automobile company CEOs looking for billions of dollars in government aid. More... (Link) |
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A company that makes electric motorcycles thinks it has a solution to the nation's energy woes. To prove it, the company sent two riders from Detroit to Washington, re-creating the trip of auto company CEOs looking for government help.
Brammo Inc. , of Ashland, Ore., makes the all-electric Enertia, which More...sells for $12,000. The company's chief engineer and an advertising executive rode nearly 600 miles from Detroit in 45-mile increments -- the distance the bike can travel on one charge. (Link) |
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The Brammo Enertia Shocking Barack tour concluded this week, with Enertia Lead Designer Brian Wismann and ad rep Dave Schiff riding from Detroit to D.C. on electric-powered motorcycles. The tour intended to contrast the earlier trip by the Big Three car execs during the economic bailout except instead of More...taking private jets, the duo crossed during a three-week trek on the production Enertias.
The Brammo Enertia taps electric power, making it a green alternative - especially when sourcing renewable power, like solar or wind. Readers can view the entire trips progress on www.shockingbarack.com. So far, the Ashland, Oregon-based company didnt succeed in dropping its electric motorcycle off at the doorstep at the White House, or score an exclusive audience with the President. But thats not for lack of trying, literally buzzing the door bell at the White House gates. Theyve also attempted to drop off their ride at the Smithsonian and gain an audience with someone at the Department of Energy, without any takers so far.
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WASHINGTON - An Oregon company that makes electric motorcycles thinks it has a solution to the nation's energy woes. To prove it, the company has sent two riders from Detroit to Washington, recreating the trip of auto company CEOs looking for government help.
Instead of flying corporate jets like More...the auto executives did when they went in search of a bailout, the duo is riding electric motorcycles.
Brammo Inc., of Ashland, Ore., makes the all-electric Enertia, which sells for $12,000. The company's chief engineer and an advertising executive rode nearly 600 miles from Detroit in 45-mile increments - the distance the bike can travel on one charge. (Link) |
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An Oregon company that makes electric motorcycles thinks it has a home-grown solution to the nation's energy woes. To prove it, the company has sent two riders from Detroit to Washington, recreating the trip of auto company chief executive officers looking for government help. (Link) |
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The White House has invited Brammo founder and CEO Craig Bramscher to tomorrows Clean Energy Economy Forum.
Craig, along with other stakeholders from around the country, will be meeting with Energy Secretary Steven Chu and other energy officials to discuss energy efficiency, alternative energy sources, and the creation of More...jobs in similar markets. Full details on the forum can be found below.
The forum comes directly on the heels of the Shocking Barack tour wrapping up in Washington DC today. For the past two weeks, two Brammo Enertia powercycle riders made their way from Detroit to DC to present the President with the most energy-efficient electric vehicle in America, educate people about the benefits of electric bikes and advocate for the Advance Vehicle Technology Act. (Link) |
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Brammo riders set out to retrace the route of Detroit automakers' top executives who went hat in hand to Washington, asking for government money. Instead of seeking financial aid, their objective was to present President Obama with an American-made solution to looming transportation ills. (Link) |
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CBS News - 'On The Scene' blogger Shira Lazar speaks with Dave Schiff and Brian Wismann of ShockingBarack.com about their ambitious plan to influence President Obama. (Link) |
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Though most production electric cars are still a few years away, several electric motorcycles are already available to the public, or will be very soon. To highlight the capability of their electric motorcycle, Brammo's director of product development Brian Wismann and Dave Schiff of Crispin Porter Bugosky, set out More...on a ten day journey from ...
Read more at: http://www.huffingtonpost.com/wires/2009/10/19/brammo-electric-motorcycl_ws_325526.html (Link) |
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Though most production electric cars are still a few years away, several electric motorcycles are already available to the public, or will be very soon. To highlight the capability of their electric motorcycle, Brammo's director of product development Brian Wismann and Dave Schiff of Crispin Porter Bugosky, set out More...on a ten day journey from Detroit to the nation's capitol riding the Brammo Enertia electric motorcycle. (Link) |
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n November 2008, the CEOs of the Big Three automotive companies flew to Washington D.C. to ask Congress for billions in bailout money.
Their trip cost an average of $20,000 per person.
An all-electric motorcycle tour, which stopped Thursday morning in Sandusky, is making the same trek from More...Detroit to D.C.
Their trip will cost an average of $4 per person.
"Shocking Barack," as the project is called, is an effort by Colorado-based Brammo to promote electric technologies in the United States. The motorcycle tour will take 11 days, with the crew recharging their bikes at houses and businesses along the way. (Link) |
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Its no accident that two riders representing Brammo started their PR road trip earlier this week from Ann Arbor, MI to Washington, DC. It also the happens to be about the same route CEOs took from the big three, but instead of asking for a handout they are only More...looking to promote electric transportation as a solution to the transportation crisis.
The trip is about 520 miles and will take them about a week and a half (Google maps claims the trip should take 8 hours), hopefully because they are sight seeing or visiting family and friends along the way, unfortunately its more likely it will take this long due to the limited range of the batteries in the Enertia bike. (Link) |
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In a clever piece of global PR, a product designer at Brammo Inc, a US firm that builds zero emission motorcycles, is riding one of his electric bikes 590 miles from Michigan to Washington DC in an effort to meet with US president Barack Obama.
Brian Wismann, together with More...advertising exec Dave Schiff started their journey from Wayne County airport in Michigan Last Monday on a mission to publicise what they say is the most energy efficient vehicle in America the Brammo Inertia.
The starting point and route theyve chosen isnt a co-incidence. Wayne county airport is where in 2008 the CEOs of Americas big three automotive manufacturers (Ford, GM and Chrysler) boarded a private jet and flew to the Whitehouse to plead for a $34 billion bail out of the industry.
Wismann and Schiff plan to travel to Washington along the same route to prove to president Obama that there is a cheap and realistic solution to the USAs transportation and energy problems. According to Brammo the Inertia can travel for 15,000 miles on $85 (53) of electricity. (Link) |
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Brian Wismann and David Schiff are on a mission two Brammos riding from Detroit, Michigan to Washington DC, retracing the steps of the Big 3 automakers with an end goal of meeting with President Obama. Brammo feels they have a solution to the transportation crisis and Americas dependence on oil, More...and they want Obama to see the Brammo Enertia first hand.
Wismann and Schiff make a very interesting and unlikely combination of engineer and marketing personality. Brian being the strait-laced Lead Engineer of Brammo and Dave the tattoo covered, extremely vocal Creative Director of Crispin Porter Bogusky, Brammos advertising firm. Dave often rides with CP B partner Alex Bogusky, and is no stranger to motorcycles.
Knowing the brains behind this trek, it fairly obvious the motivation leans towards marketing, but they pose a strong argument that solving the transportation crisis is the goal.
While we are not overly confident this journey will end with Barack sitting on an Enertia there is no doubt it will bring visibility to Brammo, electric motorcycles, and electric transportation in general. Over the last 2 days the duo has met with Jim Cousins and interviewed him about his electric vehicle collection (the largest in the world), conducted an interview with Fox news and Auto Blog Green and met with the Mayor of Adrian, Michigan. (Link) |
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With help from Crispin Porter Bogusky (featuring built-in tweetage from @bogusky hisself!), two intrepid messengers from Brammo are on a mission to present President Obama with the most energy-efficient electric vehicle in America: the Brammo Enertia powercycle.
The pair adds a dash of bloggable epic to the More...quest by road-trippin' it from Detroit to Washington, DC: the route automotive CEOs took when they made their pilgrimages to beg for bailout aid.
"But instead of seeking aid, were going to present President Obama with a homegrown solution to the transportation crisis," the pair writes gleefully. (Link) |
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Setting out on a journey from Detroit to Washington DC are Brian Wismann (lead designer at Brammo) and Dave Schiff (a Creative Director at Crispin Porter Bogusky). They are riding a pair of Enertia electric motorcycles (made by Brammo) retracing the path taken by car maker executives More...last fall during the auto industry bailouts. The goals include increasing awareness in the general public that electric vehicles, to demonstrate the utility of the Enertia motorcycles, and they also hope to meet with President Obama when they reach DC and present him with the motorcycles. I spoke by phone today (Oct 14) with Brian and Dave as they stopped near Cleveland to refuel their stomachs and their motorcycles.
The exact route is not planned ahead of time, instead they are stopping as required to recharge the motorcycles. Each stop is giving them an opportunity to chat and interact with people. Dave Schiff explained they expected the substantial part of the journey would be the ride, but instead it turning out to be these recharging stops. Each one is turning into an impromptu mini-town-hall meeting which spontaneously forms as passers-by become curious, ask "what is that", and in the ensuing conversation learn about electric motorcycles. In Adrian Michigan they had an interesting experience converting an apparent hardcore biker to the power of electricity. A construction worker wearing a hardhat festooned with motorcycle stickers talked with them about the Enertia and ended up taking a test ride. A very long, uncomfortably long, test ride, where they imagined he wasn't going to return the bike. He eventually did sporting a broad ear-to-ear grin known as "the EV grin". (Link) |
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Two riders have set out on a trip from Detroit to Washington, D.C., on a pair of Brammo Enertia electric motorcycles, in an effort to generate some buzz and retrace the trips famously made by the Detroit 3 executives to speak before Congress last year, first by corporate jet, then More...more humbly by car.
The pair kicked off their trip just outside Detroits Wayne County Airport, where the auto execs infamously took off in private jets on their initial trip to beg for Federal help. Brammo says energy cost for the bikes to make the 525-mile trip should be around four dollars apiece, but they didnt say how they arrived at that optimistic figure. Even if the electricity costs twice as much, it is a cheap ride. However, travel costs will have to include more meals and hotel stays due to recharging needs than if the range-necessitated multi-day trip were taken in a gasoline-fueled vehicle.
To make the same trip in a Toyota Prius would cost about $30. (The Prius gets is the current fuel-economy champ in our ratings at 44 mpg overall.) Plus the Prius does offer things the Enertia does not, like weather protection, air bags, and the ability to travel most of the distance without stopping for fuel. Depending on how its equipped, the Prius also costs at least $10,000 more than the Brammos $11,995 price tag (before a 10-percent federal tax credit). Ultimately, the value equation depends on the buyers priorities.
Details and ultimate goal of the trip are sketchy at best, but the pair is blogging and Twittering their way furiously east, along with posting videos along the way. The team, which includes Enertia designer Brian Wissman, says they hope to meet with President Obama and present him with a homegrown solution to the transportation crisis. Theres no ETA mentioned on their site, but with a range of 42 miles and a 60 mph top speed, itll take a bit longer to get to Washington by Enertia than by corporate jet. Or by Prius.
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Earlier this week, Brammo's director of product development Brian Wismann along with Dave Schiff of Crispin Porter Bugosky, began a ten-day journey meant to take them to Washington, DC. The trip, which is being chronicled on the site shockingbarack.com is intended to raise awareness of the company's new electric motorcycle, More...the Enertia, and electric vehicles in general.
The trek began at Zingerman's deli in downtown Ann Arbor, MI, which just happens to be a a few blocks from this blogger's office. Brian and Dave swung by office for a visit to show off the bike - which they prefer to call a powercycle - and chat about what it can do. Along the route to the capital, they'll be making plenty of similar stops, partly to demonstrate the bike but mostly out of necessity. While the Enertia is undoubtedly a neat ride, it underscores two of the major problems with EVs. They are expensive ($11,995 for the Enertia) and have limited range. This bike only has a 42-mile range and then takes four hours to charge. That means plenty of short hops to cover the 520 miles to DC. On the plus side, it should only take about $4 worth of juice to make the trip.
Hopefully sales will bring volumes that help bring the cost down. In the meantime, check out the video after the jump. (Link) |
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Two guys riding electric motorcycles are retracing the route that the automotive CEOs took from Detroit to Washington D.C. to ask for a bailout of the industry. They aren't asking for a handout; just a chance to meet with the President. Brammo lead designer, Brian Wismann and More... Crispin, Dave Schiff started their trek on Monday, but prior to the trip, they sent out tweets and asked the internet community for assistance in powering their Brammo cycles. They logged onto couchsurfing., a worldwide network for making connections between travelers and the local communities they visited. Here they searched for places to recharge their cycles and couches to sleep on. They were counting on the American public and social networks to help them in their quest. They sent out tweets asking if anyone knows Obama, or if anyone knows anyone who knows Obama, please contact them and help them get a foot in the door to present their case for a transportation solution. They claim the Brammo Enertia Power Cycle, listing at just $11,995 is the most energy efficient vehicle in America. According to the Brammo official website, the vehicle can travel 15,000 miles on about $85 worth of electricity. The vehicles are "made in Oregon by a scrappy bunch of electric vehicle visionaries with zero marketing budget", said Alex Bogusky, co-chairman of Crispin. He went on to say "we want to shock him with the fact that without any bailout money these enterprising and innovative dudes at Brammo have a homegrown solution to our country's transportation crisis. And it's not theory. It's for sale." (Link) |
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Brammo Inc is an electric motorcycle company. Today 2 guys are riding Brammo electric motorcycles from Detroit to Washington DC and hoping to meet with Barack Obama to present him with a solution to decrease US dependence on oil for transportation. In Shocking Baracks own words
Our plan is More...to retrace the route of the automotive CEOs who went to Washington DC asking for government loans. But instead of looking for aid, wed like to present President Obama with a homegrown solution to the transportation crisis. Having worked with Brammo, were fans of what theyre doing. We want to spread the word and we want to have a little fun while were doing it. So join us as we surf from plug to plug in a quest to meet Obama, fueled by nothing more than electricity and the kindness of everyday Americans.
How does this help resuscitate the electric car? Well, Brammo is pushing hard to improve visibility for their products while also breaking new ground educating people on the benefits of electric transportation. They have chosen to undertake the burden of being a first mover. In the end it should help all companies working to build electric vehicles to succeed. So please spread the word and if you know Barack, please let him know Shocking Barack is on the way. And if you want to host these guys and provide them with a place to plug in register on CouchSurfing.org. (Link) |
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Riding a motorcycle is often described as flying without leaving the ground, and no other sentiment as accurately describes a ride on Brammo's all-electric Enertia TTR racebike. Soaring along at 80 mph, the utter peacefulness is remarkable. Speed masks the humming motor and whirring chain, so the wind flowing past More...your helmet is all you hear. There isn't the slightest vibration or feedback from the motor-you don't even know it's on. The only sensation is pure, unadulterated forward motion, like sailing through the air on a glider. It's a novel riding experience-one that many of us have dreamed about since we first started riding. (Link) |
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This isnt your typical Flaunt It! Monday people. This is something I ran across last night and it really deserves a HUGE Flaunt. So, today I am asking you to read this and take action. See how YOU can go out and Flaunt this innovative trip that will start More...in less then 24 hours.
Yesterday I was followed and asked for help by @ShockingBarak. I didnt pay much attention at first until I was asked to RT. Thats when I went to their site and saw their mission. Now I know all of you remember the trip our auto mongrels took to our state capital to beg and plead for money to keep their doors open, right? Driving their hybrid SUVs big enough to sleep my whole family comfortably? How can we forget? Shocking Barak hasnt forgotten either and decided to show people the way it could have been done! (Link) |
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BRAMMO's plan is to retrace the route of the automotive CEOs who went to Washington DC asking for government loans. But instead of looking for aid, they will present President Obama with a homegrown solution to the transportation crisis. (Link) |
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ShockingBarack.com is a labor of love. Hopefully all of your labors in life are filled with love although sometimes theyre filled with money, too. But Brammo is still a very small company and their advertising budget is essentially zero. What they offer instead is brilliant minds and progressive thinking thats More...just amazing to be around and thats worth a lot.
About three weeks ago, Dave Schiff and his partner Alex Burnard came in and told me they thought we should give a Brammo to the President because he needed to know that America's most energy efficient vehicle was being made in Oregon by a scrappy bunch of electric vehicle visionaries. I bounced the idea off of Craig at Brammo who loved it and suggested we retrace the path that the American car company CEOs took when they recently visited DC. This was exciting because now I had the chance to break the news to Dave that he would be putting his money where his mouth was and so hed be making the journey with Brian, the head designer from Brammo. If you look at the site Dave is the guy in the impossibly dorky brown helmet. He actually rides to work in that helmet most days.
With a budget of zero we knew the only way to make the journey would be to rely on the kindness of Americans along the way to get us there. So the guys will be using couchsurfing.com to recharge their bodies at night and asking for donations of electricity to charge up their bikes. (Each charge is about 35 cents so well actually pay folks if we dont have donors ready at a given stop.) (Link) |
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A problem derived using game theory, the Prisoners Dilemma was first put forth by Merrill Flood and Melvin Dresher. Adapted over time, the classical prisoners dilemma goes like this:
Two suspects are arrested by the police. The police have insufficient evidence for a conviction, and, having separated both prisoners, More...visit each of them to offer the same deal. If one testifies (defects from the other) for the prosecution against the other and the other remains silent (cooperates with the other), the betrayer goes free and the silent accomplice receives the full 10-year sentence. If both remain silent, both prisoners are sentenced to only six months in jail for a minor charge. If each betrays the other, each receives a five-year sentence. Each prisoner must choose to betray the other or to remain silent. Each one is assured that the other would not know about the betrayal before the end of the investigation. How should the prisoners act?
Making the most rational decision, and acting solely for themselves, the best option for both prisoners is to defect. Under any circumstance, betraying their partner by ratting them out will generate the best possible aggregate result for the prisoner. However, because the choice to defect is both prisonerss best move, it assures that the outcome will be a 5-year sentence for both of them.
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This coming Tuesday morning, two guys will strike out on a pair of Brammo Enertias and retrace the trail Detroit auto execs took to the halls of political power when they begged for their bailouts. The goal of this journey is not to ask for money to help build a More...greener vehicle a few years from now, but rather to "shock Barack" with the electric motorcycle transportation solution they are already shipping. The daring duo is comprised of Brammo lead designer Brian Wismann and lead engineer Aaron Bland and they are, as one might imagine, quite psyched about the expedition. As the two tweeted,
The eve of a great journey. Like Branson's transatlantic balloon crossing. Except we aren't rich. Or British. Or airborne. Or bearded.
Indeed. While they are bringing their own transportation, the two have put out a call to arms (very much in the metaphorical sense) and are requesting assistance from those interested in aiding their cause. They will need places along the way to charge their steeds as well a stable for themselves and their rides. Oh, and food (geez, someone get these guys an expense account already). Last but not least, they need the help of someone who knows Obama, or someone who knows someone who knows Obama etc. to let him know they're coming and answer the door when they arrive. We suggest they give Jay Leno a call since he not only knows the prez but is getting his very own Enertia delivered this weekend. Failing that, we suggest that if they are confronted by a bunch of guys with hands tucked inside their dark suit jackets, not to make any sudden moves. Hit the jump for bonus video of one of the first Enertia customers taking delivery.
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Brammo is the first company to mass produce an electric motorcycle, and the vehicle even qualifies for a 10 percent federal income tax credit. CNBC talks to the company's founder and CEO, Craig Bramscher. (Link) |
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CIVIC CENTER Those who missed out on the federal "Cash for Clunkers" program have another opportunity to get their hands on vehicles that get good gas mileage at the fourth annual AltCar Expo at the Civic Auditorium Friday and Saturday.
Visitors to the free event will be More...exposed to the latest technology on the market, and some products that have yet to hit showrooms. There will be electric, hydrogen, bio-diesel, natural gas, propane, plug-in hybrids and ethanol-powered autos and motorcycles on hand to test drive and purchase. (Link) |
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This blog is managed/edited by Eric Everson. The purpose of this blog is to discuss common threats and solutions that exist within the mobile community in addition to the intricacies of innovative technologies and the markets therein.
Thank you for taking the time to review my blog; I More...am Eric Everson the founder of MyMobiSafe.com. In addition to my duties at MyMobiSafe, LLC I am also a full-time graduate student and mobile industry researcher. As a mobile security expert and innovative technologies leader, I am glad to answer any questions you may have: EricEverson@Hotmail.com (Link) |
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What, exactly, is an Anti-Scooter? Well, that's a really good question, and we wish we had a good answer for you. Instead, all we have is rumor and innuendo... but that'll have to do for now. According to our friends at Asphalt and Rubber, Brammo is getting ready to launch More...its second two-wheeled electric vehicle, and it's known internally as the Anti-Scooter.
Unlike the Enertia, which just began hitting the market at select Best Buy locations along the West Coast, the so-called Anti-Scooter won't be shaped like a motorcycle. Instead, expect the next Brammo to be a step-through design like a typical scooter. According to A&R, the bike will look something like the extremely popular Honda Ruckus seen above.
While the Enertia has a top speed surpassing 50 miles per hour, the Anti-Scooter will reportedly include a speed limiter that can be tailored to the specific laws of the state where the bike is sold. As such, it won't be necessary to have a motorcycle license to ride this electric two-wheeler. We look forward to hearing from Brammo in the next 60 days or so. (Link) |
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AMES, Iowa -- An Iowa man is one of the first owners of a new all-electric motorcycle.
Russ Adams said he waited more than a year for his Brammo Enertia motorcycle to roll of production lines.
"Last summer when gas was $4 a gallon, it gets you thinking about, More...is there an alternative to this?" said Adams.
So Adams went in search of an alternative and found one.
Production was just starting on Brammo's 100-percent electric motorcycle when Adams put his name on a waiting list. Then a few weeks ago, he got an e-mail that one of the first bikes was ready for delivery, if he was still interested.
"I thought about it for about 20 minutes and then pulled the trigger and did it," said Adams.
He said he has no regrets as the bike was rolled off the truck and into his driveway. He said it was the feeling of getting on the motorcycle for the first time and taking it for a ride that really had him sold.
"That's incredible. Wow! There's very few things that I ride or drive that I just have a grin that I can't wipe off my face," said Adams. (Link) |
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The electric motorcycle industry has gotten a nice assist. The House of Representatives voted to give them equal status with car makers when it comes to government loan for electric vehicle development. The new language is contained in Advanced Vehicle Technology Act and passed the House recently. Its fate is More...now in the Senate.
Craig Bramscher, BRAMMO founder and CEO, says Brammo appreciates the efforts of U.S. Representative Patrick J. Kennedy and the rest of the House to gain passage of this important amendment and we look forward to continuing our work with our industry coalition partners, Plug IN America, who was also instrumental in getting this legislation passed. (Link) |
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Motorcycles are cool. But Ill venture further out and say that Electric Motorcycles are even better because theyre silent, require no fuel and no shifting. Thats why well have the all-electric Brammo Enertia Motorcycle at Giz Gallery 09.
Brammos wonderbike runs off six lithium phosphate batteries and reaches a More...top speed of 80 kilometres with no emissions. Plus, because the bike is 100% battery powered, the bike doesnt require gears or a clutch. Basically, its the ultimate way to get around a city. (Link) |
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It looks as if the Brammo Enertia has officially entered full scale production that is, if these pictures released by company CEO Craig Bramscher are anything to go by. The images were sent out on Facebook and show a lineup of brand new electric motorcycles just waiting for final More...assembly before being shipped out to customers... or, possibly a Best Buy somewhere on the West Coast. The last step takes place when an order comes in and includes the buyer's choice of color for the body panels.
In somewhat related news, we also snagged a picture that shows some cool accessory saddle bags for the Brammo Enertia. Considering that the electric machine is capable of fairly high speeds and a range of up to 50 miles per charge, a factory set of panniers ought to make the Enertia a bit more attractive as an everyday mount for a number of riders. (Link) |
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Brammo Enertia Featured on the cover of Motorcyclist Magazine, pick up an issue soon! (Link)
http://www.brammo.com/press/BrammMotorcyclist.jpg for a full size image of the cover! (Link) |
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The State of Oegon just gave a $100,000 grant to its homegrown motorcycle company, Brammo. I recently blogged about Brammo, which is making electric motorcycles being sold by Best Buy. Best Buy is serious enough to have invested $10-million in Brammo. And some West Coast Best Buy locations already have More...the bikes on sale. (Link) |
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Oregon Governor Ted Kulongoski rode into Ashland on Monday morning to give a local business a financial boost.
The governor visited two companies, Barefoot Motors and Brammo, Inc. Barefoot motors makes electric ATV's and Brammo makes electric motorcycles. The governor gave Brammo a grant worth $100,000 towards More...workforce training. The company has around 50 employees but their hope is to make that number reach 350 by the end of 2011.
The governor said Monday, "It is my believe that in the next 5 to 10 years, passenger transportation will be by electric vehicles and electric motorcycles are part of that transition."
Best Buy will be selling Brammo's "Enertia" motorcycles. At first the cost will be around $12,000. At full production, that cost should go down to $6,500.
Barefoot motors has around 12 employees. They say they hope to reach 30 soon. (Link) |
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ASHLAND, Ore. - Oregon Governor Ted Kulongoski says he believes the state will begin its recovery from the recession by the last quarter of this year.
Kulongoski was in Ashland Monday, meeting with electric-vehicle producers. He toured Barefoot Motors and Brammo. Barefoot Motors makes electric off road utility More...vehicles. Brammo makes electric motorcycles.
"This is going to occur. We are going to reduce our CO2 emissions. We're going to go to a green technology economy. The question is just who is going to lead, and I want Oregon to be the leader," Kulongoski said.
Kulongoski said Oregon is hitting bottom in the recession. He said though last week's state revenue forecast did show a loss in revenue, he said it was one of the shortest revenue losses the state has seen in months. (Link) |
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An Ashland electric motorcycle company received a $100,000 state grant Monday as Gov. Ted Kulongoski toured two electric vehicle startups in southern Oregon.
Brammo Inc. was issued the grant through Kulongoskis Strategic Reserve Fund. The company will use the money to help grow the companys work force to more More...than 300 workers in the next two years.
Brammo employs 53 and plans to grow to 247 by the end of 2010 and more than 350 by the end of 2011.
The company plans to invest $51 million over the next five years to produce its all-electric motorcycle called the Enertia. That includes an $18 million headquarters and production facility in Ashland. (Link) |
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The European markets offer a compelling growth opportunity for Brammo immediately. The cost of fuel is consistently 2-3 times higher than the US and the Euro to US dollar exchange makes Brammo products even more compelling. Strong web interest from all European countries confirm our premise. (Link) |
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News comes today by way of Brammofan.com that the Brammo Enertia has finally hit Best Buy locations on the West Coast. Apparently, the actual bike that came in third place at the TTXGP zero-emissions motorcycle race earlier this year at the historic Isle of Man is on display at Cascade More...Station Best Buy in Portland, Oregon.
A quick phone call to the store location revealed that this particular location has bikes in stock and ready to go. "We have three in the back, ready for test drives. All you need is a driver's license with a motorcycle endorsement," said a store employee by the name of Jessica.
As a refresher, the Brammo Enertia electric motorcycle costs $11,995 to start, has a top speed of over 55 miles per hour with a range of roughly 50 miles per charge. Click past the break for a video of the machine in action.
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Brammo has hit the sales floors of Best Buy with their electric motorcycle the Enertia. Debuting in the Portland Oregon area, instead of the previously rumored San Francisco/Bay Area, you can expect to see the green machine trickle its way down the west coast throughout the years time.
Right now, More...Brammo has their TTR race bike from the TTXGP on display at the Cascade Station Best Buy in Portland. Videos and pictures after the jump.
According to the sales reps, all you need to do is show up with an ID with a motorcycle endorsement, and youre on your way to a test ride. The Enertia is selling for $11,995, and if sales are strong, you can expect to see Best Buy roll out the electric motorcycle to all its stores nationwide. (Link) |
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"We have three in the back, ready for test drives. All you need is a driver's license with a motorcycle endorsement," an employee at the Cascade Station Best Buy in Portland told Brammofan. The electric Brammo Enertia is now on sale at select Best Buys. Availability will initially be More...limited to the Portland, Oregon area, before spreading down the west coast. If sales of the $11,995 bike are successful, Best Buy could expand availability throughout the country. Congratulations guys.
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Although the Enertia cafe-commuter still hasn't reached showroom floors, Brammo seems to have another product waiting in the wings. How do we know? BrammoCraig himself, that's CEO Craig Bramscher to you and me, tweeted last month, "rode our newest product again today - can not wait to show it to More...the world...". That tease had slipped our minds until recently when Brian Wismann, the company's director of product development and designer of the Enertia, began posting pics of bikes that have obviously been taken off tarmac and collected a bit of dust for their trouble, not to mention a short video clip catching a pair of bikes in the act. Then there is also the above photo of a machine shoed with a set of knobbies. This latest evidence has prompted Plugbike.com to explore outloud the possibility of a dual sport Enertia in the offing.
While we agree that the sealed AC motor would lend itself well for off road application, we suspect the next Brammo product announcement will be all about sport bikes. We're not saying they couldn't do a DS in the future but it takes a lot more than a set of dirt hoops to make it happen. Besides that, the company has already spent a lot of time and effort building the very lovely TTRs that it brought to the Isle of Man for the TTXGP and the sport bike is a very popular market segment. Hit the jump for a brief taste of Enertia soft roading action (check out the saddlebags) and leave us your thoughts.
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As we wait (and wait) for the Enertia electric motorcycle to show up at Best Buy, the Brammo universe is (also) showing no signs of inertia. While it seems to have covered its funding and distribution bases, the company behind the machine has, besides competing in the TTXGP, been working More...on the marketing they hope will drive sales of their commuter bike. Being a somewhat innovative company they took an unconventional approach and acquired the talents of 38 interns from noted advertising firm Crispin Porter Bogusky with a winning $17,655 bid on eBay.
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August is traditionally a quiet time in the ad business, but Bartle Bogle Hegarty in London shook things up in a big way this month by releasing perhaps the best ad of the year so far: a brilliant five-minute-plus spot, shot in a single take, in which actor Robert Carlyle More...roams the Scottish countryside, talking about the history of Johnnie Walker whiskey. The spot has it all: bagpiper abuse, well-timed visual cues, pitch-perfect writing and music, and Carlyle's tremendous talent and charisma. Director Jamie Rafn of HLA in London got what he wanted on the 40th and final take of an exhausting two-day production. It was worth it. This production may already be the odds-on favorite for the Film Grand Prix at Cannes next summer.
On the weird-PSA front, we recently came across an instant classic from Brazil, with one of the unlikeliest calls to action we've ever heard: Urinate in the shower, the campaign says, and you'll save the rain forest. The "Xixi no banho" ("Pee in the bath") effort is all about water conservation. By peeing in the shower more, Brazilians will be flushing the toilet less -- and thus saving thousands of gallons of water a year. A colorful, animated commercial from F/Nazca Saatchi & Saatchi supports the cause, and shows characters of all shapes and sizes -- human and not -- relieving themselves down the drain. (Link) |
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Americans ready for electric bicycles? Some celebrated entrepreneurs, including Lee Iaccoca and Malcolm Bricklin, have lost their shirts in the category, but Best Buy is convinced that the electrification of transportation now extends to two-wheelers. It has started an experiment to sell several forms of assisted pedaling (as well as More...Segways and the Brammo electric motorcycle) at 20 stores in California and Oregon. One of its ebikes in a lineup that includes the Baja Motorsports moped and Currie Ezip is the $2,699 Ultra Motor A2B, which I recently borrowed for some memorable test drives.
Best Buy is serious about this, and recently invested $10 million in Brammo. Neither Ultra Motor nor Best Buy will comment on how many A2Bs the retailer has sold three months into the program, but Best Buys Kelly Groehler says, One of the things thats important for the future growth of [our company] is staying ahead of where technology is in peoples lives. The Geek Squad has been trained in ebike maintenance. (Link) |
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ASHLAND Can you make a boom without making a sound?
Manufacturer Brammo Powercycles is earning praise in advance of its commercial debut of an electric motorcycle this month. The zero-emissions motorbike plugs into the wall like a household appliance, and is as quiet as a hybrid. But for More...safety's sake, it can't get on the road without making a little bit of noise.
So Brammo's powerbikes, called Enertias, are equipped to generate an artificial vroom-vroom.
"It's something we had designed all along," said Brammo marketing director John Farris. He said federal legislation may soon require motor vehicles to meet sound standards. Since electric and hybrid vehicles make far less noise than their combustion-engine counterparts, making sure other road users can hear them coming is an important safety feature.
A microchip generates the vehicle's start-up sound, to let the driver know it's operational. It also makes a generated noise similar to a vehicle's acceleration when it runs at 10 mph or slower. Faster than that, the driver is limited only by his or her imagination.
"It has the capabilities of a fully functioning speaker system," Farris said. "You can hook it up to your iPod and play songs. It's a way for customers to personalize their vehicle."
Brammo received $10 million last fall from private investors, including Best Buy Co. Inc.'s venture capital fund. The money allowed the company to speed up production of the Enertia bike, which a Brammo team rode in a zero-emissions motorcycle race on the Isle of Man in the Irish Sea between England and Ireland in June. (Link) |
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Loose lips might sink ships, but they can also generate publicity. That's the lesson learned by Brammo PowerCycles, an Oregon company developing electric motorcycles.
In May, Brammo spent nearly $18,000 to win an auction on eBay. It won the company access to 40 interns from advertising agency Crispin Porter More... Bogusky. Soon afterward, according to Brammo CEO Craig Bramscher, the company informed the interns they need not keep their efforts secret. He said the same freedom was granted to teams working for Brammo at public relations firm Weber Shandwick.
"We asked them both for as much transparency as feasible with potential customers and anybody involved with our production," Bramscher said. "That was the first thing that set the trend of our relationships with our media partners: to create a transparent view of what we were doing." (Link) |
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This has been a banner year for Electric Motorcycles. See the print edition for the article, August 6th, 2009. The online edition does not yet have the article. (Link) |
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Thats the lyrical handiwork from a humorous rap video made by a group of summer interns at advertising agency Crispin Porter Bogusky. The group has spent the past few months working on an advertising campaign theyre doing for venture-backed electric motorcycle start-up Brammo Inc., which in May bid nearly $18,000 More...on eBay to win the services of these interns.
The interns work is nearly complete and Brammo CEO Craig Bramscher will fly to Boulder, Colo., next week to take a look at what happens when you turn loose 38 highly-creative, social media-savvy, rising stars in advertising on a product branding.
Bramscher called the intern experiment an interesting and rewarding experience. And, you cant beat the price. Its hard to get a Saturday Night Live quality video for less than a dollar an hour, he said.
The company has been pleased enough with the work that theyve decided to engage with Crispin Porter Bogusky at a higher level. Brammos new bike will first go through a trial sales test in West Coast-area Best Buy stores, as the company counts the retailers venture arm Best Buy Capital as a shareholder (Link) |
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The life of an intern is notoriously hard, even at one of the hippest ad shops in the world. AdFreak points to a new original rap video from the unappreciated minions at Crispin Porter Bogusky. The interns rap video was about the life of an intern and their experience this More...summer working on the Brammo Inc. advertising campaign. (Link) |
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This has been a banner year for electric motorcycles. In the spring, Zero Motorcycles introduced its street-legal S. Then, in June, the Isle of Man TT hosted the worlds first electric superbike race, bringing 16 teams to compete in the famed 37.73-mile road race as part of the inaugural TTXGP. More...Now one of the TTXGPs top finishers is poised to bring its bike to market. The Brammo Enertia will go on sale in select West Coast Best Buy stores starting later this month. (Link) |
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Have you ever wished that you could combine the competent, organized staff of your local Best Buy with the gentle, no-pressure sales environment of a vehicle showroom? You're in luck! Best Buy is now selling motorcycles. Motorcycles?
Fully electric motorcycles. Brammo's Enertia bikes run on lithium-ion batteries. They're like More...laptop computers that go "vroom." The Enertia can run up to 45 miles on a single charge, and reach speeds of up to 50 mph. The battery is good for about 1000 charges.
Consumer Reports gave the Enertia a test drive and was impressed. "Favorably impressed," even:
While our test ride was limited to a quick trip around the block on the streets of Manhattan, we came away favorably impressed. Acceleration is quick and smooth, and disc brakes are powerful and easy to modulate. The 285-pound Enertia feels and looks solidly put together, and it is light and agile, absorbing New York's famous potholes well. Brammo says performance and handling is comparable to a small, 250cc motorcycle. And it's easy to ride, with no shifting. You just twist the throttle and go. (Link) |
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American electric motorcycle maker, Brammo, has built in sound to its vehicle. The chips that manage the operation of this electric motorcycle will create sounds to let folks know youre there. Theres a special sound for the acceleration from zero to 10 MPH. You can then customize your cycles running More...sound. Want to sound like a steam train? The clip-clop of a shod draft horse? Low-flying plane? Suit your fancy. You can even put a pencil cam on the front and record your travels.
Brammos currently building their Enertia cycles in preparation for retail sales which will begin at some Pacific Coast BestBuy stores this summer. The price will be about $12,000. (Link) |
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Built in Ashland, Oregon, the Enertia will be available in Best Buy's Portland store starting July 5, and later rolling out in 1,200 other U.S. Best Buy locations, as well as 1,800 Best Buy locations in Europe via The Carphone Warehouse Group. "We do R&D, manufacturing, and design all in More...Ashland and can get up to 1,000s of production vehicles at a time depending on the demand at Best Buy," says Farris. Best Buy Capital was an early investor in the Enertia. (Link) |
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Although initial reports that Best Buy (NYSE:BBY) would begin selling Brammo's all-electric Enertia motorcycle beginning in May seem to have been inaccurate, The Wall Street Journal reported that the scooter could be hitting the electronics retailer at select locations this summer. Best Buy Venture Capital previously invested $10 million with More...Brammo to help the development of the 50mph cycle with a 45 mile range and the ability to charge from a standard wall outlet. According to the report, Best Buy would not disclose release details, but Brammo representatives said it would debut in a Portland, Oregon store this month priced at $11,995. (Link) |
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It's official: the Brammo Enertia, a much-hyped electric urban commuter bike, hit a Best Buy store yesterday in Portland, Oregon, and will expand to other locations nationwide soon. The $11,995 Enertia probably won't fly off the shelves like DVD players and televisions, but it's part of a growing push by More...the store to move into electric vehicle sales. And even though Best Buy has been selling eight models of electric bikes, scooters, and Segways at 21 West Coast stores since May, the Enertia is the crown jewel on the store's line of EVs. Best Buy has invested $10 million in Brammo and is even training in-store Geek Squad members to service the bikes. (Link) |
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Best Buy, the nation's largest consumer-electronics retailer, has quietly begun offering electric-powered scooters, bicycles and Segway Inc. transporters in 19 locations in California, Oregon and Washington, the Wall Street Journal reports. (Link) |
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Customers who walk into some California Best Buy stores for a cellphone might walk out with an electric vehicle. At least that's the thinking behind a test being conducted by the nation's largest consumer electronics retailer (Link) |
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Follow the link after the jump, the text is all in graphic format. Interview with Brammo CEO Craig Bramscher (Link) |
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ITS HARD TO CONJURE THE stereotypically brawny, tattooed Harley biker cruising on a Brammo Enertia Electric Motorcycle.
No hog, its a quiet, zero-emissions vehicle made partly from recyclables. It plugs into a standard U.S. outlet and recharges in three hours for a 35- to 45-mile drive at more than 50 More...miles per hour. Priced at a hefty $12,000 (less a 10% federal tax credit), it will soon be offered at West Coast Best Buy stores, marketed as the motorcycle thats as easy to ride as a bicycle. (Link) |
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Mark Licea - Interview and video about Brammo in New York for CNET TV (Link) |
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When the weather's perfect, why drive when you can ride? The Enertia electric motorcycle boasts a stiff, strong carbon fiber frame and six lithium-phosphate batteries to power its high-torque acceleration and smooth ride. While you'll get green cred for riding on a zero-emissions machine, this isn't a roadtrip machine; it More...tops out at 50MPH, and goes about 40 miles per charge. But for about the same cost of other new motorcycles, $12,000, it beats driving to work on gas.
Brammo Entertia Electric Motorcycle (Link) |
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Craig Bramscher, CEO, Brammo
The founder and former CEO of Internet start-up DreamMedia, Bramscher has extended his entrepreneurial spirit to electric motorcycles. Now Bramscher wants to "drive change in the New Energy Economy" with the Enertia Electric Motorcycle, a sleek plug-in bike that gets up to 45 miles per More...charge. Most recently, Brammo won a $17,655 eBay auction to have Crispin Porter Bogusky interns design an ad campaign. (Link) |
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NEW YORKIt's like the EV motorcycle equivalent of Ford vs. Chevy. Two short months ago, we swung a leg over the new Zero S electric street bike. Now, we've spent some time with Brammo's Enertiaan electric two wheeler that just might steal some of Zero's eco-friendly thunder.
Check More...the specs and the Brammo Enertia isn't very impressive, taken strictly as a traditional motorcycle. After all, it makes just 18 hp and it tops out at a barely adequate 55 mph. But Brammo doesn't want the Enertia to compete with other bikes; it wants the electric cycle to attract new riders to the sport. Equipped with friendly looks, zero emissions and an impressive distribution channelsales begin at select Best Buy outlets on July 5it could do just that. Wes Siler
The Specs
Despite the scooter-like performance numbers, the Enertia is equipped with very motorcycle-like components. The 40mm upside-down Marzocchi forks and Brembo two-piston front brakes anchor the front end. In the rear you'll find single-piston Brembo caliper, horizontally mounted Fox shock and chain final drive. The Enertia comes with full-size 17-inch wheels and Avon radial tires too. And an extruded aluminum beam frame holds it all together. (Link) |
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Everywhere you looked this week, there was the Brammo Enertia electric motorcycle. There it was in The Timess Automobiles section on Sunday. There it was again, on Good Morning America, and on Fox Business News. And on quite a few other sites as well. After all this hype publicity, More...you cant help but wonder what its like to ride the thing. After taking a very short ride on the Enertia at an event in Manhattan on Tuesday, here are a few thoughts: (Link) |
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Everywhere you looked this week, there was the Brammo Enertia electric motorcycle. There it was in The Timess Automobiles section on Sunday. There it was again, on Good Morning America, and on Fox Business News. And on quite a few other sites as well. (Link) |
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Everywhere you looked this week, there was the Brammo Enertia electric motorcycle. There it was in The Timess Automobiles section on Sunday. There it was again, on Good Morning America, and on Fox Business News. And on quite a few other sites as well.
After all this hype publicity, More...you cant help but wonder what its like to ride the thing. After taking a very short ride on the Enertia at an event in Manhattan on Tuesday, here are a few thoughts:
The bike, which has an carbon fiber extruded aluminum monocoque chassis, feels very light. At a claimed curb weight of 280 pounds, it feels more like a midsize dirt bike than a street motorcycle. Hondas dual-purpose CRF230L, for instance, weighs 267 pounds with a full tank, while the 234-cc Honda Rebel, one of the lightest street-only bikes available, is 331 pounds. (A nice diagram of the Enertias construction is on the companys site.)
The riding position is standard. Controls are arranged in the basic layout, with right-hand throttle and front brake lever. Because there is no clutch or transmission, there are no controls on the left side. The 33-inch seat height was comfortable for a rider of 6-foot-3, but might be a bit of a stretch for those closer to five feet.
Turning radius is wider than expected, which could make parking and maneuvering in close quarters a bit tricky.
Initial performance is less explosive than some electric-powered vehicles. The ride-by-wire throttle is engineered to provide a bit of cushion at takeoff. While riding, available power seemed adequate for a city street, with its stops and starts, but lacking the showy, emphatic thrust of a high-powered street bike. (This is not necessarily a bad thing, particularly for riders with less experience.) A Brammo spokesman compared the bikes power output (18 horsepower and 28 pound-feet of torque) to that of a 250-cc gasoline-powered bike, which seems about right. (Link) |
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Yesterday I seized the chance to throw a leg over the incredibly svelte Brammo Enertia--280 pounds of mean, green technology. Powered by six lithium-ion batteries stacked in a patented frame, the Enertia cuts a futuristic profile but it's not merely a prototype: a racing version will take part in this More...weekend's all-electric TTXGP race, and as of July 5th, anyone with a motorcycle license in Portland, Oregon can walk into Best Buy and purchase one. Try doing that with a Vespa.
First hand, the Enertia is a dramatically different ride from the gas-powered bike I normally ride. The whisper-quiet machine sprang to life with the push of a button and the click of a key, Prius-style. No need whatsoever to warm it up: just get on and go!
Upon the first blurp of the machine's throttle, the corners of my mouth were pinned to my ears. With no audible indication of engine revolutions or exhaust, taking off on the Enertia is a purely physical experience. The feather-light frame flicks easily from side to side, while the engineered drive train pulls power from any point in the throttle's rotation. Comparable in power and size to a 250cc gas-powered machine, with a top speed of 60 mph and a claimed ride time of 45 miles on a single charge, the Enertia is the perfect bike for the urban cowboy in search of his or her steel horse. (Link) |
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Craig Bramscher is betting that there are thousands of motorcycle riders eager to buy zero-emissions bikes. He ought to hope that his potential customers are as prosperous as they are environmentally conscious.
Mr. Bramscher's latest creation, the Brammo Enertia, an 18-horsepower electric motorcycle with a top speed of 55 miles More...an hour, will make its public debut in New York on June 9. The 280-pound Enertia is available for preorder at $11,995 that's $4 less than a Harley-Davidson Dyna Super Glide though the electric motorcycle is eligible for a 10 percent federal tax credit. (Link) |
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Brammo is in New York for the launch of the Brammo Enertia electric motorcycle. While Good Morning America needs to check its facts a little bit -- the Enertia is by no means the first electric bike to go on sale in this country -- it's great to see green More...motorcycles gaining coverage in mainstream media. Also, Chris Cuomo really, really needs to practice his U-Turns. We promise to do better when we get our chance later today. (Link) |
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Last month, advertising agency Crispin Porter Bogusky, which has been behind popular campaigns for Burger King, Microsoft and Volkswagen in recent years, allowed their 40 summer interns to auction their services on eBay as a way to earn some extra cash beyond minimum wage. By the time the More...auction ended on Wednesday, the interns received 44 bids, with Brammo the winner for $17,655. (Link) |
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Best Buy has hopped on as an official sponsor of the Brammo Enertia race team, which will be campaigning a pair of electric motorcycles at the world's first zero-emissions motorcycle race on June 12th at the Isle of Man. The news of Best Buy's involvement doesn't come as too much More...of a surprise since the Big Box retailer had earlier invested a large chunk of cash in Brammo and plans to begin selling the road-going Enertia in West Coast stores on a trial basis this summer. Plus, Best Buy already sponsors a race team that competes in NASCAR competition.
Brammo's TTR race bike is based on the chassis used in the standard Enertia, but everything has been appropriately beefed-up to handle the output of the enlarged electric motor and 100-volt, 8kWh lithium polymer battery pack. Top speed is listed at just 100 miles per hour, but Brammo believes it's low 360-pound weight and high-spec suspension bits will help the TTR maintain a consistently high average speed over the 37-mile TTXGP time trial. Click here to download a PDF containing a complete list of the TTR's specifications.
Brammo CEO Craig Bramscher tells Wired.com that his company doesn't have plans to sell the race-ready version of the Enertial electric motorcycle at the consumer level, but there's a good chance a sporty, fully-faired version of the bike will be launched within the next six months alongside a less-expensive, detuned version of the standard Enertia. Click past the break for the official press release and be sure to check out our gallery of the Enertia TTR race bike below. (Link) |
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Brammo, maker of the Enertia plug-in electric motorcycle announced today that Best Buy is an official sponsor and team partner of Brammos two-bike team that will compete in the Isle of Man TTXGP race. The team will be officially known as Team Brammo Enertia Best Buy Racing.
The More...Team Brammo Enertia Best Buy Racing machines. No. 11 will be ridden by Roy Richardson and No. 26 by Mark Buckley during the Isle of Man TTXGP race. Founder and CEO of Brammo, Craig Bramscher (Twitter: @brammocraig) said, Our goal with Team Brammo Enertia Best Buy Racing is to explore future capabilities, technologies and features of the production-based Enertia electric motorcycle and the future of the Brammo product line. Having Best Buy support for our Enertia racing program has really helped Brammo elevate the program and it is awesome to have their involvement. (Link) |
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Best Buy has signed on to sponsor Brammos electric motorcycle racing team in a deal that could see the consumer electronics retailer sell battery-powered motorcycles alongside laptops and DVD players.
Beyond providing the Oregon motorcycle manufacturer with an outlet for its Enertia street bike, the arrangement gives Brammo the More...financial support and technical assistance to compete in next months zero-emission TTxGP motorcycle grand prix. Brammo is one of 18 teams bringing 23 bikes to the Isle of Man for the June 12 race around one of the most storied courses in motorcycling.
Its a great way to show what the future of our product is and to test the technology that will end up in consumers hands, company CEO Craig Bramscher told Wired.com in an exclusive interview.
Best Buy is no stranger to the track, as it already sponsors a NASCAR team. Working with Brammo is a natural extension of our Best Buy Racing initiatives, Paul Zindrick, senior manager of event marketing, said in a statement. The company is thrilled to be part of such an innovative racing endeavor.
The team goes by the unwieldy name of Team Brammo Enertia Best Buy Racing, and it has assembled two very sweet motorcycles. (Link) |
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Brammo, maker of the Enertia plug-in electric motorcycle announced today that Best Buy is an official sponsor and team partner of Brammo's two-bike team that will compete in the Isle of Man TTXGP race. The team will be officially known as Team Brammo Enertia Best Buy Racing.
Founder and More...CEO of Brammo, Craig Bramscher (Twitter: @brammocraig) said, "Our goal with Team Brammo Enertia Best Buy Racing is to explore future capabilities, technologies and features of the production-based Enertia electric motorcycle and the future of the Brammo product line. Having Best Buy's support for our Enertia racing program has really helped Brammo elevate the program and it is awesome to have their involvement."
(Link) |
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With the world's first zero emissions motorcycle race set to take place June 12, 2009 on the Isle of Man, Brammo announced it would add a second Enertia TTR motorcycle and rider to its TTXGP race team. The electric motorcycle manufacturer has also hired leading motorsports management firm Hardcard Holdings More...as racing project manager, and has been utilizing former American Motorcyclist Association (AMA) racing champion, Aaron Gobert, to track test the Enertia.
This ground-breaking event, staged during the historic Isle of Man TT, is a chance for designers and engineers to test and demonstrate their latest innovations in clean emission technology in the intense environment of motorsports. The TTXGP is a global competition with representatives from the USA, UK, Italy, India, Germany, Austria and the Isle of Man. (Link) |
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While we've already had a couple glimpses of the the Enertia TTR, Brammo's TTXGP entry, scootin' along the highway, a photo taken during a recent Road Racer X interview with the company's chief cook and bottle washer, Craig Bramscher, gives a hint at the racer's possible appearance with its warpaint More...in full effect. Looks pretty nice and we don't even mind the little shout-out to sponsor and distributor, Best Buy. Thankfully, the green stripe seems present to add balance to the blue and yellow and not to shout, "Hey, look at me! I'm green and I'm green, get it?" (Link) |
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Although initial reports that Best Buy (NYSE:BBY) would begin selling Brammo's all-electric Enertia motorcycle beginning in May seem to have been inaccurate, The Wall Street Journal reported that the scooter could be hitting the electronics retailer at select locations this summer. Best Buy Venture Capital previously invested $10 million with More...Brammo to help the development of the 50mph cycle with a 45 mile range and the ability to charge from a standard wall outlet. According to the report, Best Buy would not disclose release details, but Brammo representatives said it would debut in a Portland, Oregon store this month priced at $11,995. (Link) |
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ASHLAND, Ore., May 12 /PRNewswire/ -- With production of the Brammo
Enertia plug-in electric motorcycle ramping up, Brammo made another key
addition to its executive leadership team. Bruce Gilpin has been named
Brammo's Chief Operating Officer (COO) and interim Chief Financial Officer
(CFO) and will focus on building the company More...into a leader in electric
vehicle transportation products (Link) |
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ASHLAND, Ore., May 12, 2009 /PRNewswire via COMTEX/ ----With production of the Brammo Enertia plug-in electric motorcycle ramping up, Brammo made another key addition to its executive leadership team. Bruce Gilpin has been named Brammo's Chief Operating Officer (COO) and interim Chief Financial Officer (CFO) and will focus on building More...the company into a leader in electric vehicle transportation products. (Link) |
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With production of the Brammo Enertia plug-in electric motorcycle ramping up, Brammo made another key addition to its executive leadership team. Bruce Gilpin has been named Brammo's Chief Operating Officer (COO) and interim Chief Financial Officer (CFO) and will focus on building the company into a leader in electric vehicle More...transportation products.
Gilpin joins the Brammo team after serving more than three years as COO for MobiTV, a pioneer and current global leader in mobile television. Gilpin brings a wide range of experience with him as a result of his work in finance, corporate development, and board-of-director-level positions in both public and private sector technology and manufacturing companies including InveSmart, USWeb/CKS and APX. He is a graduate of Occidental College in Los Angeles, California with a degree in economics. (Link) |
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I like two-wheelers, even though they don't like me much. Last week I tried to steer a Piaggio MP3 trike but it kept wanting to go straight. The only reason I didn't fall off was that it was, well, a three-wheeler. But motorcycles are going green.
That Piaggio I More...drove will appear next year in a plug-in hybrid version for $9,000. Honda says it wants to field a hydrogen-powered bike. And an intriguing company called Brammo says it will start shipping its all-electric motorcycle ($12,000) in July. What's more, you'll be able to buy it at Best Buy (on the west coast only, though). The big-box retailer will also be offering other forms of personal electric transportation. The Brammo Enertia is a carbon fiber-based urban commuter bike with a 50-mph top speed and a 40-mile range. It is kind of macho looking for a bike that you can't even take on the highway. The company says it can recharge in three hours, and "fill-ups" will cost 32 cents. That's approximately one cent per mile. Craig Bramscher is, like many CEOs of EV startups, a former new media guy. He sold his Dream Media company (which built online databases for Sony and Fox) in 1997. And then he went looking for his dream. He's the guy who imported the insane Ariel Atom, which does zero to 60 in under three seconds. And he wanted to build a supercar that six-footers like him could fit into. Instead, he settled on bikes because he thinks they're a perfect merger of state-of-the-art battery technology and a lightweight platform. "This is a super-efficient motorcycle," Bramscher says. "It can travel 7,500 miles on $50-worth of energy. Existing motorcycles can do, at best, 80 mpg. We are orders of magnitude more efficient-and 10 times as efficient as a Prius, too." You can get a 10 percent federal tax credit to buy a Brammo because that existing credit was recently extended to cover both two- and three-wheelers. I think we'll see a wave of electric motorcycles, because the concept makes so much sense. Someone created a spoof site picturing an electric Harley Davidson (I'm imagining suicides at Hells' Angels headquarters) and people actually took it seriously. A young guy named Igor Chak created a design concept for a Honda CB750 motorcycle fueled by, get this, liquid hydrogen, and people took that one fairly seriously, too. The age of the green motorcycle is upon us, so let's go riding. (Link) |
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(FORTUNE Small Business) Ashland, Ore. -- Craig Bramscher wasn't thinking about electric motorcycles when he founded Oregon-based Brammo Motorsports. The 6-foot 4-inch serial entrepreneur and gearhead wanted to create a high-performance car that would accommodate taller drivers.
"I couldn't fit into any of the supercars that were out there, More...and I knew there was a market," he says.
Bramscher, 46, funded himself with the proceeds from the sale of his Web consulting company, DreamMedia, based in Malibu, Calif. He moved up to Ashland, Ore., and began designing a roomier high-performance car called the Brammo GT. But the entrepreneur needed a product that he could bring to market faster. So he secured manufacturing rights to the Aerial Atom, a British-originated sports car, and introduced it to the American market in 2005. (Link) |
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Start-ups are racing to get electric motorbikes to market
By Susan Carpenter
March 17, 2009
When it comes to electric vehicles, the Tesla Roadster and Chevrolet Volt get all the love. But there are other EVs rolling around, and they're balancing on two wheels.
Since 2007, when More...Vectrix of Middletown, R.I., first rode onto the scene with its battery-powered Maxi Scooter, a growing number of U.S. start-ups have entered the plug-in two-wheeler market. (Link) |
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The consumer electronics store chain is going to start selling the Enertia electric motorcycle made by Ashland, Ore.-based startup Brammo at five of its West Coast stores in May, CEO Craig Bramscher said Friday.
In time, Bramscher envisions the $12,000 Enertia, as well as Brammo's upcoming lighter-duty and heavier More...two-seater models, being sold across Best Buy's chain of 1,200 U.S. stores, as well as some of its 1,500 or so stores in Europe and its 270 stores in China.
Speculation that Best Buy would sell Brammo's motorcycles began back in September when Best Buy Venture Capital participated in a $10 million investment in the Ashland, Ore.-based startup. Chrysalix Energy Ventures was another investor (see Funding Roundup: Solar and Wind Startups, Along With Tesla Motors, Seek Capital). Contributions by Bramscher himself raised that total to $12 million, he said.
The idea of selling motorcycles at an electronics store isn't as crazy as it sounds, Bramscher said. Many Best Buy stores are built with two garage bays that are "underutilized," he said at the Pacific Crest Clean Technology Conference in San Francisco.
Also, given features like a built-in Web server and APIs that Brammo is opening to third-party application developers, "What we're selling is a lot closer to consumer electronics than to transportation," he said. He envisions add-ons like on-board cameras that can download images to travel blogs. (Link) |
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The Brammo Enertia electric motorcycle will go on sale in May at five Best Buy stores on the West Coast. The Geek Squad will perform basic repairs in-store, while accessories and upgrades could also be available there. This is something of a coup for Brammo. A single Best Buy location, More...like the one in West Hollywood, can see 7 million customer visits per year, the same as every single motorcycle distributor in the entire country combined. Brammo would eventually like to sell the Enertia and its upcoming two-seat model at every single one of Best Buy's 1,200 US locations and even the 1,500 stores located throughout Europe and China.
(Link) |
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You're already buying TVs, washing machines, cheap keyboards and cell phones at Best Buy, why not a $12,000 electric motorcycle? That seems to be the thinking going on at Brammo HQ, where an infusion of cash from Best Buy's investment arm last year has now led to plans to sell More...the $11,995 Enertia at five West Coast Best Buy stores in May. Okay, sure, but we're way less optimistic about plans to let the Geek Squad handle basic repairs and maintenance -- we don't let those fools near our laptops, god forbid Pimples McUpsell touch something that could actually kill us. Eventually Brammo wants to sell bikes at every Best Buy location around the world, but we'll see how this initial test works out (Link) |
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Last September, we wrote about Brammo Motorsports getting $10 million in venture capital funding, part of which came from Best Buy Capital. The obvious speculation was that Best Buy would carry the Brammo Enertia when it went on sale. Well, sure enough, thats what is about to happen when the More...Enertia will go on sale in May at 5 west coast Best Buy stores with plans to eventually sell them through Best Buy locations all over the U.S. and possibly even in Europe and China.
So, what about service? Best Buys Geek Squad will do what is called Level One repairs, brakes, tires and electronic components, and major repairs beyond that will be performed at a few central distribution centers Brammo plans to set up.
If electric motorcycles take off, it wouldnt be surprising to see other non traditional motorcycle manufacturers use similar distribution channels, especially as current motorcycle dealers are having a tough time of it. Best Buy has many other product lines to support it and doesnt need to rely on the Brammo Enertia to stay afloat. You also dont need a mechanic familiar with internal combustion motorcycle engines for a bike that has none. The down side is we may see something similar to what is all too common in other multi line stores, the clueless sales person describing the motorcycle on display next to the TVs and computers but careful management of the rollout and providing training for sales folks could make this a very efficient and successful way to sell electric bikes. Its definitely worth watching and Im sure quite a few current motorcycle dealers will be watching, too. (Link) |
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You had an electric bike as a commuter tool. Of course, Im not suggesting that those of us with 100-mile schleps down the M40 jump onto a battery-bike because youd die, or have to re-charge via a Little Chef plug, but most commutes are under 15 miles (Link) |
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ASHLAND Electric motorcycle-maker Brammo Motorsports has made an interim move while it awaits completion of its new production facility.
Brammo owner Craig Bramscher has signed a three-year lease to occupy Tara Labs' 18,000-square-foot building at 550 Clover Lane. Tara Labs, in turn, intends to lease Brammo's former 10,000-square-foot More...facility at 695 Mistletoe Road, according to Coldwell Banker Commercial NW broker Tom Bradley, who represented Brammo in the deal.
Brammo is gearing up to begin production on its Enertia electric motorcycle and can't wait until a new 40,000-square-foot plant is finished.
"It's an interim solution and we hope to be operational by March 1," Bramscher said Friday. (Link) |
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BRAMMO ENERTIA LIMITED EDITIION
Commute-Friendly Electric Cycle Does 0 to 30 in 3.8 Seconds
The electric vehicle is a cool idea too often poorly executed. Today's batteries don't have the oomph or range to be practical unless you drop 100 grand for a Tesla. That's why Brammo's gearheads More...started with motorcycles. They're so light that even readily available batteries can make one commute-worthy. The 285-pound Enertia is proof of that. At its heart is a lithium-iron-phosphate power cell designed to be as safe as it is efficient. "A plasma fire is not something we want to see," company founder Craig Bramscher says. The Enertia charges in just over three hours and is good for 45 miles. The 13-kW motor silently propels the electro-cycle to 30 mph in 3.8 seconds quick enough to beat that cab away from the light and to a top speed of 53 mph. Brammo hasn't created a highway-ready monster (yet), but Bramscher takes heart in what his creation can do: The electric motor's instantaneous torque is perfect for wheelies. Chuck Squatriglia (Link) |
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Commute-Friendly Electric Cycle Does 0 to 30 in 3.8 Seconds
The electric vehicle is a cool idea too often poorly executed. Today's batteries don't have the oomph or range to be practical unless you drop 100 grand for a Tesla. That's why Brammo's gearheads started with motorcycles. They're More...so light that even readily available batteries can make one commute-worthy. The 285-pound Enertia is proof of that. At its heart is a lithium-iron-phosphate power cell designed to be as safe as it is efficient. "A plasma fire is not something we want to see," company founder Craig Bramscher says. The Enertia charges in just over three hours and is good for 45 miles. The 13-kW motor silently propels the electro-cycle to 30 mph in 3.8 seconds quick enough to beat that cab away from the light and to a top speed of 53 mph. Brammo hasn't created a highway-ready monster (yet), but Bramscher takes heart in what his creation can do: The electric motor's instantaneous torque is perfect for wheelies. (Link) |
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SEMA surprised us a bit this year with its "Making Green Cool Zone." On display were a dozen or so cars and trucks, along with a few bikes that all had some green angle. In some cases the vehicles were modified production vehicles that had been given an aftermarket treatment More...to increase economy, in others they were high-mileage vehicles that had simply been spiffed up, still others were unique vehicles created with green living at their hearts.
The bikes and other products in the booth included the Brammo Enertia Electric Motorcycle that we drove back at EVS23. It was at SEMA to help promote the upcoming TTXGP, the world's first clean emission Grand Prix that will run around the Isle of Man June 12, 2009.
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SEMA surprised us a bit this year with its "Making Green Cool Zone." On display were a dozen or so cars and trucks, along with a few bikes that all had some green angle. In some cases the vehicles were modified production vehicles that had been given an aftermarket treatment More...to increase economy, in others they were high-mileage vehicles that had simply been spiffed up, still others were unique vehicles created with green living at their hearts.
The bikes and other products in the booth included the Brammo Enertia Electric Motorcycle that we drove back at EVS23. It was at SEMA to help promote the upcoming TTXGP, the world's first clean emission Grand Prix that will run around the Isle of Man June 12, 2009.
We also saw the Derby City Customs hybrid Kawasaki, that they claim will run with onboard-sourced hydrogen injection to improve mileage. ElectroJet was also on hand, showing off its small engine fuel injection system. The EFI system was fitted to a small Chinese motorcycle engine, which the company chose to highlight the terrible pollution in China and a way the country can increase the cleanliness of the 20 million bikes they make every year. (Link) |
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A new electric motorcycle maker has come to town, and like other startups, Brammo is drumming up media interest as a result of venture capital backing.
The Ashland, Oregon, company has raised $10 million in a first round of funding from Chrysalix Energy Venture Capital and Best Buy Capital.
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The startup's inaugural model, Enertia, will start shipping in the first quarter of next year. The company is accepting orders online and has listed the initial price at $14,995, with the goal of dropping that by $3,000 in the near future.
"We wanted a lightweight, nimble bike for urban commuters that was not intimidating but was stylish and fun," wrote Brammo CEO Craig Bramscher in an email. "We designed it to have an eye to the future but clearly paying homage to motorcycling roots. It is designed for the first-time rider and the seasoned motorcyclist alike."
The venture funding will take the Enertia into production and help continue the company's development of addition models, Bramscher said. He would not say if Best Buy's backing meant the big box retailer would one day sell Enertias.
The electric motorcycle has a top speed of 50 mph and has a 45-mile range at 25 mph. The batteries, lithium-ion built by Valence Technologies, can recharge in about 3 hours. (Link) |
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It may not sound as impressive as Fisker Automotives whopping $65 million haul, but Brammos $10 million first round, led by Chrysalix Energy Venture Capital, Best Buy Venture Capital (yes, you read that correctly) and others, is nothing to sneeze at. The Ashland, Ore.-based developer of the Enertia, a lightweight More...GPS-equipped, web-enabled electric bike that gets 35-45 miles per charge, says that the proceeds will be enough to allow it to go into production and deliver its first full product line, according to PEHub.
The Enertia can reach a top speed of over 50 miles per hour and can accelerate from 0 to 40 mph in under 6 seconds. It has a recharge time of roughly 3 hours, weighs 280 pounds and uses valence lithium iron phosphate batteries (like those made by battery developer PowerGenix).
The first set of bikes will cost around $15,000 each when they become available later this year, with subsequent iterations to be priced at a slightly more affordable $12,000. About 100,000 people have already expressed interest in purchasing the bike through Brammos website. (Link) |
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Enjoy a full length video from Motorcyclist Magazine. The incredible part of the 2008 Brammo Enertia Electric Motorcycle is what provides its motivation. Dont even think about terms like, V-Twin, 2-Stroke, 4-Stroke or any other combustion engine jazz that one normally associates with Motorcycles. The Enertia is powered by the More...combination of a Valance Lithium Iron Phosphate battery and a High Output Permanent Magnet Brushless DC Motor that produced 24-hp and 37 lb-ft of torque.. When youre done you can browse our video library to watch all of our high quality videos covering a wide array of topics. (Link) |
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Just because you like to ride on two wheels instead of four doesn't mean you can't go green. Meant to be an urban cruiser, the Brammo Enertia Electric Motorcycle ($12,000 and up) uses six Lithium Phosphate battery modules to propel you from zero to 30 mph in just 3.8 seconds, More...with a top speed of 50mph and a range of 45 miles from a single 3-hour charge. The fact that it looks fantastic is just icing on the cake. (Link) |
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Lessen your carbon footprint, do some massive tyre-burnin' wheelspins
The trouble with electric cars and bikes is that they're crap. They look like they've been styled by the blind dude from Big Brother and usually top out at the same speed as a fat kid cycling up a steep More...hill sucking down a box of Krispy Kremes.
But wait, all is not lost for Mother Nature. The Enertia motorbike from Brammo actually looks, dare we say it, cool. It looks like a real motorbike instead of one of those fold-up efforts with a battery Gaffer taped to the handlebars.
Nestled in that cool chrome and copper-styled ultra light and rigid monocoque chassis beats a high output permanent DC motor for a heart, powered by six valence lithium iron phosphate battery modules. The result? Over 50mph of clean-breathin', earth-massagin', green-welly-wearin' speed and a range of 35-45 miles from a three-hour charge. Yeah it's not going to get you to John O'Groats and back, but it'd be quicker to take a plane there anyway. Ethical.
Not just aimed at the earth-loving Hell's Angel, the simple single speed direct chain drive is easier to ride than a glamour model on the turn and keeps maintenance issues to a minimum, meaning this bite of the eco pie is good for just about anyone. (Link) |
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This bike is to a Harley-Davidson what Microsoft is to U.S. Steel: uniquely American, but a hell of a lot less traditional.
The Brammo Enertia electric motorcycle, produced in Albany, Oregon, challenges every comfy presumption about riding.
For a geek-chic commuter appliance stylistically beholden to Macintosh computers, the More...Enertia shows well as a bike. It's elemental and compact. Four-spoke alloy wheels carrying Brembo brakes are managed by a 43mm inverted Marzocchi fork and Fox air shock. Lush detailing abounds-if Bang & Olufsen made motorcycles, they'd feel like this.
A carbon-fiber frame drops from steering head to swingarm pivot, where a permanent-magnet motor supplies 34 lb.-ft. of stall torque through an Alltrax motor controller. Valence batteries deliver 3.1 kWh (approximately 4.2 bhp) of juice, allowing a 40-plus-mile range and 55-mph speeds. (Link) |
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Bramscher wasn't thinking about electric motorcycles when he founded Oregon-based Brammo Motorsports. The 6-foot 4-inch serial entrepreneur and gearhead wanted to create a high-performance car that would accommodate taller drivers.
"I couldn't fit into any of the supercars that were out there, and I knew there was a market," More...he says.
Bramscher, 46, funded himself with the proceeds from the sale of his Web consulting company, DreamMedia, based in Malibu, Calif. He moved up to Ashland, Ore., and began designing a roomier high-performance car called the Brammo GT. But the entrepreneur needed a product that he could bring to market faster. So he secured manufacturing rights to the Aerial Atom, a British-originated sports car, and introduced it to the American market in 2005.
It became a hit among car cognoscenti: Comedian and auto buff Jay Leno snapped up the first one. (Link) |
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As one of us--the heavier one--approached the first major hill on a test ride of Brammo Motorsports' new Enertia electric motorcycle, we were doubtful that this light, elegantly designed bike could haul a 109-kilogram (240-pound) rider up the incline. We shouldn't have worried: it effortlessly propelled him to the top More...of Portland, Ore.'s West Hills.
Thanks to the central positioning of the batteries and motor, the Enertia handled the winding roads with ease, and its wide rear tire kept the wheels on the ground even when accelerating through turns. It rode and handled predictably and comfortably. The suspension was somewhat stiffer than that of most gasoline-fueled bikes, yet it took bumps, potholes, and railroad tracks in downtown Portland without trouble.
One thing was missing--the roar of the engine. The ride was surprisingly peaceful without it. We attracted curious glances from pedestrians, drivers, and bicyclists, who expected a growling hog but instead saw a stealthy tiger. (Link) |
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Covering a conference like EVS23 can be a bit draining. There is so much to try and capture and post on that by the end of the event, I'm looking forwards to falling asleep in my cramped airplane seat on the way home. The last day of EVS23, though, brought More...with it a special treat: a chance to test out the Brammo Enertia all-electric motorcycle (see video above). With shadows still long on the parking lot pavement, Brammo's lead engineer, Aaron Bland, guided me through the bike's capabilities and gave me some riding tips. Ever since I crashed a Vespa back in high school, I have trepidations on any two-wheeled device that's not a bicycle, but this thing felt good. Not to spoil the surprise, but I'll admit right at the start that if I were to ever buy a motorcycle, the Enertia would be a serious contender for my wallet's contents.
Anyway, back to the ride. Aaron drove around the parking lot a few times. Of all the people at Brammo (and, indeed, the planet), he said, he's the guy who has put the most miles on the Enertia bikes, which, as you can guess, means he hates his job. Once I filmed a few scenes of the bike in action, it was my own turn at the handlebars.
Aaron warned me that the bike might jump at the start, because its throttle map is one of the key sticking points that needs to be resolved before the production model is unleashed on the world sometime next year. Even with his warning, and me moving my hand ever so slightly, the bike did hop a bit as I started. It wasn't uncomfortable or scary, just a "hup!", and then I was on my way. (Link) |
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Oregon-based Brammo Motorsports introduces Enertia, an eco-vehicle that delivers a sleeker option for guilt free transportation. Enertia is a 100% electric motorcycle that is efficient and lightweight. This zero emission bike will appeal to true motor enthusiasts and novices since it is designed from the ground up with the rider More...in mind. The motorbike has a sturdy, narrow body that optimizes handling at low and high speeds while maneuvering through cramped urban streets. Equipped with an H-shaped carbon fiber monocoque chassis, the same type used in Formula One race cars, the bike maintains its compact shape while delivering excellent stiffness and mass centralization. The chassis also conceals the bike's six lithium-iron phosphate batteries, a departure from standard lithium-ion batteries that have high rupture and explosion risks. Fully charged in under 3 hours, Enertia can store energy for up to 45 miles and sprint from 0 to 30 mph in just 3.8 seconds. (Link) |
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Brammo, a leading manufacturer of ultra-efficient, lightweight vehicles, will feature the Brammo Enertia motorcycle on display at EVS-23.
EVS-23, December 2-5, 2007 in Anaheim, California will be the largest gathering of electric drive professionals in the world and is hosted by the Electric Drive Transportation Association (EDTA).
This More...is a phenomenal gathering featuring the next generation in eco-friendly transportation said Craig Bramscher, CEO of Brammo. There is no question that this is where we would want to unveil the Brammo Enertia. Between the public day and the Mayors Forum, were excited to share a sneak peek of the Brammo Enertia production electric motorcycle prior next years release.
Brammo will be showcasing a bike in Booth #657 with battery partner Valence Technology. Additionally, there will be a second Enertia motorcycle on the streets of Anaheim for special press-previews including demos and test-rides for credentialed press with motorcycle drivers license endorsements.
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Brammo Motorsports, a company based in Oregon, will be debut their Enertia Bike at the EVS-23 Show in Anaheim California (its an electric vehicle show). The Enertia Bike was designed from the ground up to be a fully electric bike. It has a top speed of 50 mph, range of More...45 miles, and can fully recharge via a standard plug in 3 hours. It weighs just 275 pounds, and uses a direct-chain drive for power. Over the fold is a video of the bike in action: (Link) |
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http://www.enertiabike.com/MensFitness_BRM_110407a.pdf See a PDF of the article in Mens Fitness! (Link) |
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Brammo Motorsports is creating a new level of energy efficiency and emission reduction with the Enertia, a battery-powered, plug-in electric motorcycle. The scooter eliminates emissions completely, using batteries that help provide a top speed of more than 50 mph and a range of 45 miles. Six lithium-phosphate batteries are hidden More...in the chassis, which uses carbon fiber to keep weight down to 275 lb without sacrificing strength. The batteries, provided by Valence Technology, can be recharged in three hours even after a full discharge. (Link) |
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Somewhere in between a classic motorcycle, a European movie and the future lies the Enertia.
A bike culturally and technologically appropriate to the current day.
Using a high output electrical motor charged through a regular outlet the Enertia bike powers itself to a top speed of 50 mph More...over a range of 45 miles on a single 3 hour charge. The electric drive train and carbon fiber monocoque chassis ensure very little maintenance over time. There are dozens of other details were not listing here, but let your imagination run wild with thoughts and just know theyre probably all included here.
What this means to you: If youre lucky enough to live somewhere where this type of transportation is appropriate and safe (read: big cities), then the Enertia bike should be on your horizon. (Link) |
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The biggest topic gripping the world today would undoubtedly have to be climate change. Motorcycles and scooters are already an alternative to gas guzzling cars but is there more that can be done? How can we ensure the roads aren't clogged up with ugly hybrid cars?
On July 10, More...Brammo Motorsports brought to the world the Enertia, a zero-emissions and battery powered plug-in electric motorcycle. Now this is obviously not a replacement for the Supersport sitting in your garage but a smart commuting solution. Brammo claim the Enertias range of 45 miles (72 kms) significantly exceeds the daily commute for the average U.S. consumer of 29 miles (46 kms) and with a battery charge time of 3 hours to full re-charge, you won't have to wait long to get on your way.
So, will you get to work faster by walking? Does it have all the handling characteristics of a broomstick? Well the Enertia uses an ultra strong, light-weight a carbon fiber chassis helping the bike to tip the scales at 275lbs and integrates six lithium-phosphate batteries from supplier Valence Technology that together produce the power to propel the Enertia to a top speed of over 50 mph (80km/h). (Link) |
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Car salesmen are classic consumption enablers, employing all their wits to say you need a newer, faster, bigger vehicle. So its strange being pitched on conservation.
Thats how it felt last week at Ecomotion, the new electric vehicle dealership at 1625 N.E. Sandy Blvd. Steve Sharer, the general manager, More...was giving a quick tour.
Although there are dozens of gas-electric hybrids out back (Ecomotion claims $2.5 million of inventory) most of the showroom is given over to plug-in-only vehicles. These run on traditional lead-acid batteries that can be recharged from a standard household electrical outlet.
Among the tiny trucks and electric ATVs was the little Zapino scooter, which gets 30 miles on a charge and does 30 mph. In pride of place on the turntable is a one-person kidney bean called the NMG (No More Gas), which can do 70 mph and travel 50 miles on a charge. It costs $30,000. Sharer says electricity costs less than 2 cents a mile. (Link) |
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Visit http://blog.fastlanedaily.com for insider pictures, links, and videos. Brammo revvs its engines, Tesla shocks Silicon Valley and Audi shows off its new diesel powerhouse. Hosted by Andrea (Link) |
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There will be plenty of motorcycle enthusiasts interested in Brammo's recently unveiled Enertia electric motorcycle.
There will also be plenty of non-bikers interested -- granola eaters who recently watched documentaries such as An Inconvenient Truth or Who Killed the Electric Car?
These films espouse a cleaner, more More...environmentally friendly lifestyle.
Rather than compromise themselves with recycled toilet paper, these new-found zealots will impress family and friends with their purchase of an electric-vehicle alternative.
Constructed from a carbon fibre chassis, the Enertia weighs in at a svelte 125 kilograms. It integrates six lithium-phosphate batteries to propel it to a top speed of more than 80 km/h. On a full charge, it will take you more than 70 kilometres.
Unfortunately, it is not yet available. However, interested consumers are urged to lay down their 50-per-cent deposit and get in line as production -- which begins in early 2008 -- will be limited. It costs $15,000 US. (Link) |
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Think youre being eco-friendly because you ride a motorcycle with a much highher MPG than your car-driving friends? Guess again. According to the Oregon-based specialty vehicle manufacturer Brammo, most modern motorcycles produce up to 15 times the emissions per mile as the average new car. In response, the company has More...built an interesting electric motorcycle named the Enertia Bike. With a current range of about 45 miles, a top speed of 50 MPH, and a battery charge time of 3 hours, this could be a viable commuting vehicle if you live in a small urban city and have the money to afford it. This probably limits you to New York and San Francisco, but its not hard to admit that it looks pretty cool.
The bikes made out of a carbon fiber chassis that enables lightweight maneuverability and the electric set-up includes six lithium-phosphate batteries. Needless to say, the carbon footprint difference between this zero-emissions bike and that of a car is significantly large. (Link) |
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If you want to zip around town but not have to take out a second mortgage in order to afford the fuel costs, the Enertia full electric motorcycle might be the mode of transportation for you. Developed by Brammo Motorsports of Oregon, the electric bike should be ready for sale More...early next year with initial availability being apparently limited to the United States.
Unlike other electric bikes that are simply retrofits of existing models, the Enertia motorcycle was designed from the group up to be a fully electric bike. Its not the fastest thing in the world with a top speed of 50mph and a range of 45 miles, but thats more than adequate for most city dwellers. A full recharge via a standard plug takes about 3 hours.
Naturally, because the Enertia is full electric, it has zero emissions. That said, the generation of said electricity has to come from somewhere, so the level of pollution will largely depend on where youre getting your power. (Link) |
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The electric motorbike scene is so in right now, with the fourth that we've written about in the last two months being the Brammo Enertia. The Enertia is a plug-in bike that does 0-60 MPH in under 4 seconds and can go for up to 50 miles on one charge. More...Brammo is an Ashland, Oregon-based manufacturer that designed and built the bike, making sure that the bike has six 12 Volt lithium-phosphate batteries -- which don't blow up when punctured, unlike Lithium Ion models. It only weighs 275 pounds too, and most of the weight is near the road because the fuel tank isn't needed. The only problem now is the price: $14,995 for the "Carbon" model, and $11,995 for a later model once production is ramped up. (Link) |
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Coming straight from the folks who brought you the Ariel Atom 2 is their latest addition to the product line, the Enertia. This motorcycle is all electric, has a top speed of 50MPH, a max range of 45 miles @ 25mph and weighs a mere 275 pounds.
The bike More...comes in various colors, and is made to fit the greatest range of possible drivers possible. So it fits all types of riders, how does it drive though? Well luckily there is software built into it that is user configurable to allow for adjustment between and apparent inverse relationship between speed and distance. So a novice rider can get on and configure it for max distance and take it easy just getting the hang of riding. At the same time an experienced rider can configure it for top speed and make good use of the fast acceleration and respectable top speed. (Link) |
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Electric motorcycles have been the province of backyard builders for many years and theyve been getting a lot closer to everyday practicality with each attempt. Brammo Motorsports, the Oregon company responsible for the Ariel Atom here in the U.S., has introduced the Enertia electric motorcycle and it may very well More...be the first electric motorcycle that finds more than a very tiny group of buyers.
First, the specifics. Top speed of 50 mph, range of 45 miles, full recharge time from a 110 volt outlet is 3 hours. Direct chain drive with no clutch, just twist and go. It weighs just 275 pounds. Now, heres what youll want to know, the price. They will start with a limited edition carbon model for $14,995 which you can order online right now for delivery the first quarter of next year. You can also reserve a standard model at $11,995 expected the third quarter of 08. Both bikes can be shipped to your door for about $300.
There are 6 Valence Lithium Phosphate batteries with a nominal voltage of 76.8 volts and a capacity of 3.1kWh. The chassis is carbon fiber. Pirelli tires, Brembo brakes, it seems to be a pretty nice package and it looks good, too. (Link) |
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Brammo are releasing the Enertia Bike for sale in the United States in the first quarter of 2008. The Enertia Bike is a purpose built, fully electric motorcycle. It has a top speed of 80kmh and a range of 70km at 40kmh. The battery pack can be recharged to 100% More...capacity in three hours. (Link) |
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Brammo Motorsports, a company based in Oregon, will be releasing an electric motorcycle called the Enertia Bike for sale in the United States in early 2008. We've featured electric motorcycle retrofits before, but the Enertia Bike was designed from the ground up to be a fully electric bike. It has More...a top speed of 50 mph, range of 45 miles, and can fully recharge via a standard plug in 3 hours. It weighs just 275 pounds, and uses a direct-chain drive for power. You can see a video of the bike in action at the Enertia site. (Link) |
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ASHLAND Positioning its debut with the "Live Earth" concerts that oppose global warming this weekend, Ashland's Brammo Motorsports rolled out its sleek electric commuter motorcycle that it hopes will provide an alternative to cars with 10 percent of the average car's energy use.
The Enertia packs six More...batteries that provide jackrabbit starts, 53-mile range and charging from a standard wall socket, at $3.18 a charge. That's 6 cents a mile. This range will handle the average United States commute of 29 miles a day, said Craig Bramscher, Brammo chief executive officer.
A limited edition of the silent-running, carbon-fiber frame bike will go on the market in the first quarter of next year at $15,000, dropping to $12,000 soon after.
It will be manufactured in Brammo's planned 47,000-square-foot building on Jefferson Street by the south Ashland interchange, and will be part of the firm's expansion from just under 50 employees now to about 200, said Bramscher. (Link) |
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The Ashland, Oregon-based manufacturerthe same collection of motorheads responsible for bringing the road-rocket Ariel Atom to U.S. shoreshave decided to confront the global-warming frenzy with an actual product.
A fun and efficient product. One that makes the similarly two-wheeled and battery-powered Segway look like an environmental pocket protector. It's More...called the Enertia, an electric motorcycle so slick it couldn't be cooler if it were frozen.
On the green front, according to Brammo, this urban transportation tool can reduce a commuter's carbon footprint by 92 percent. But you'd have to get out of that fossil-powered sled and commute every day on the Enertia to see that large of a reduction. But depending on where you live, any reduction to environmental impact couldn't be easier, with perhaps the friendliest motorcycle yet.
The Enertia's appeal should spread widely since it lacks many of the traits that traditionally steer people away from a two-wheeled, mechanized ride. It requires no gas or oil, and thus smells like neither. It is nearly silent, has no exhaust and doesn't get hot. It has no clutch or gearbox. It is light and narrow, and practically maintenance-free. If you'd consider riding a bicycle to work or school, you'll have no issues wrapping your head around this transport option.
Designing the Enertia
To create the Enertia, Brammo harnessed its enthusiast heart and material-science expertise to a global sensibility. By approaching carbon emissions from the perspective of true driving enthusiasts, the goal was to provide a practical product that hits on multiple levels: environmentally sound, sharply engineered, cutting-edge materials, fun to own and look at.
The Enertia is a clean-sheet design, conceived from day-one as a two-wheeled, zero-emission, fully electric conveyance (it is not a "hybrid"). Its central structure is a carbon fiber monocoque, which serves as both the motorcycle's chassis and its battery tray. Machined 6061-T6 aluminum bits for the bike's threaded hard-points (footpegs, swingarm, etc.), are bonded to the carbon fiber structurea race-bred building technique. Though exceptionally stiff, the entire chassis weighs a mere 16 pounds. (Link) |
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The era of the electric roadgoing motorcycle is upon us and its ironic that it should come from a company that looked set to make its mark in automotive history in the supercar stakes with the Brammo GT, an American-designed and built V12 Supercar. That Craig Bramscher has since become More...one of the foremost evangelists of light weight performance motoring via the Ariel Atom might have foretold the direction, but the Enertia is a perfect commuter machine built with the same philosophy as the Atom. Using a rigid light weight carbon fibre chassis to contain the battery pack (and most of the weight), a small electric motor is all thats required to see the Enertia accelerate harder than any automobile to its 50 mph top speed all thats needed around town. Most significantly in terms of its credibility as a motorcycle, the Enertia could best be described as an electric motard, and comes with impeccable handling credentials - fat tyres, disk brakes front and rear, quality suspension and a very compact centre of gravity a trait that weve seen before in bikes with exceptional flickability and precise handling such as the Aprilia 250 and Buell. (Link) |
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